Two months in, Facebook Attribution gets mixed reviews

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook attribution, Facebook: Advertising, Facebook: Marketing, Marketing Tools, Marketing Tools: Analytics, Marketing Tools: Social Media /

In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the platform one step closer to capturing an overview of the full customer journey, from the first touch point to conversion. Powered by Facebook pixel, the tool gives advertisers access to reports that include […]

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