Interviews

For Reduxio’s CMO, diversity is key to building a winning marketing organization

A-From MTT, Channel: CMO Zone, Features & Analysis, Interviews, Marketing Tools, SEO BLOG /

Of all the hot-button topics in today’s political climate, immigration is arguably at the top of the list. On January 10, more than 100 CEOs of prominent businesses, including Google, Apple, Facebook, Microsoft and Amazon, signed a letter to Congress asking for legislation that would enable Dreamers — undocumented immigrants protected under the DACA program […]

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AI’s Hype Cycle Ahead of the Technology, Blockchain is Ready Now

Interviews, SEO BLOG /

It’s been way too long since my last conversation with SugarCRM CEO Larry Augustin for this series. CRM Technology Trends But with artificial intelligence, smart speakers, blockchain and  so many technologies capturing our collective attention, I was happy to catch up with Larry to ask him how CRM/customer engagement will be impacted by any or

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Billy Mann Discusses Video Humor as a Tool for Marketing

Interviews, SEO BLOG /

Humor ranked as one of the highest-engagement content types when video genres were researched by BuzzSumo recently. And Edison Research found in its own independent research that audiences between 12 and 24 prefer Instagram (73 percent), Snapchat (79 percent) and Musical.ly (11 percent) — all platforms serving as potential places to post video content. When research

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It’s Time to Go Beyond Being Tech Consumers to Being Tech Creators

Interviews, SEO BLOG /

I saw Leah McGowen-Hare speak at last year’s Salesforce TrailheaDX conference for developers focused on building apps on the Salesforce platform. And after seeing her captivate a conference center of thousands of developers with her knowledge of cloud development platforms and coding tools and environments, I was struck by a couple of things. I have

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Who Stands Up to Amazon in 2018 – Apple, Facebook, Google or Anybody Else?

Interviews, SEO BLOG /

With this being the last Friday in 2017 we’re taking the week off from the usual weekly interview, but we’ll be back next Friday to kick off 2018. And speaking of 2018, my Watching Amazon partner John “ColderIce” Lawson and I wanted to see which company would give Amazon a run for their money in

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Amazon Web Services Provides Traditional SMBs With Many Tools to Help Them Grow

Interviews, SEO BLOG /

You’ve probably noticed Amazon Web Services (AWS) commercials running more often on television, or seen their ads in the airports, or maybe even stopped by their exhibitor’s booth at a conference you attended recently. AWS, with an annual revenue of over $18 billion, is one of the fastest growing parts of Amazon’s business. And while

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The Profit Isn’t About Small Business, It’s About How People Are Transformed By Opportunity

Interviews, SEO BLOG /

One of the highlights of last week’s Xerocon event, put on by cloud accounting platform Xero, was meeting Marcus Lemonis – businessman, investor and star of CNBC’s The Profit. And before he took the stage for his conference ending keynote, I had the pleasure of sitting down with him for a great conversation. Marcus shares

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Cloud-based Accounting Provides a Great AI Platform for Small Businesses to Learn From

Interviews, SEO BLOG /

This week I attended my first Xerocon, the user conference put on by cloud-based accounting platform Xero. And while the company is not yet a household name in the US to small businesses, they have over 1.2 million subscribers, and more than $1.5 trillion of transactions have taken place on their platform, according to CEO

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Livestream Your Work to Showcase Your Skills and Bond Socially

Interviews, Livestreamed Livelihoods, SEO BLOG /

It’s a fact: we love sharing on social media. The average time spent on social platforms stands at 135 minutes daily. But when it comes to work-related matters, we’re not as willing to share. As artist Austin Kleon (author of “Show Your Work”) says, many of us are trained to guard our projects and to

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