Link Week Column

How using search opportunities can guide link-building content strategies

Content and links are still pillars of search engine optimization (SEO). In fact, Google has told us in the past these components are two of the top three factors in Google’s search algorithm. By now, we should all know this, but many people are still making a critical mistake when it comes to content and links

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Can you predict what the future holds for your inbound links?

Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue links on that site today. Much has changed in the search engine optimization (SEO) landscape since then so I decided to expand and update my original article. Sometimes, what’s old is old It’s

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Using brand mentions and competitive linking tactics

Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event others may learn and benefit from what we did. The situation This campaign launched in March 2017 and was done over six months. The website was five months old and had roughly

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Channel your inner explorer to find link-building prospects

Every time I conduct an in-house survey and ask my linking team, “What do you think is the hardest part of your job,” they answer, “The discovery process!” Just to clarify, when they say “discovery,” they are referring to the process of finding new sites to contact for a link. They are right; it is

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4 reports you can pull from Ahrefs that you didn’t know existed

Author’s note: Besides being a customer of Ahrefs, I have no affiliation with the tool, and this is not a paid article. Ahrefs is a robust SEO toolset that is popular among search professionals — yet many are not using it to its fullest potential. There are so many nooks and crannies in Ahrefs that

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