How To: Links

Stop! Think twice before using nofollow attributes on your website

Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their outbound links. This trend puzzles me. If you can’t trust the people adding links to their articles, they shouldn’t be writing for you in the first place. Even more disturbing is the fact that search engine …

Stop! Think twice before using nofollow attributes on your website Read More »

How using search opportunities can guide link-building content strategies

Content and links are still pillars of search engine optimization (SEO). In fact, Google has told us in the past these components are two of the top three factors in Google’s search algorithm. By now, we should all know this, but many people are still making a critical mistake when it comes to content and links …

How using search opportunities can guide link-building content strategies Read More »

4 concrete ways to use images to build links

“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the fulfillment of a promise. If you want to use images to earn inbound links, you need a concrete plan with some specific actionable goals. Here are four ways you can use images …

4 concrete ways to use images to build links Read More »