SEO: General

Link building is complicated: A rebuttal

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4 concrete ways to use images to build links

[ad_1] “Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the fulfillment of a promise. If you want to use images to earn inbound links, you need a concrete plan with some specific actionable goals. Here are four ways you can use …

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Optimize for voice search by keeping it short and to the point

[ad_1] OK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn. For those of us in the search engine optimization (SEO) field who want to stay up to date, waiting for Google to figure it out isn’t much help. We …

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Getting results from your website means asking the right questions

[ad_1] After my agency completely overhauled a small manufacturer’s website, the owner of the company emailed to ask these questions: “I know a lot has changed recently regarding keywords and search engine optimization, so how do we improve our website results? How do we get the most out of Google Analytics?” These are great questions …

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Voice search optimization

[ad_1] OK Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn. For those of us in the search engine optimization (SEO) field who want to stay up-to-date however, waiting for Google to figure it out isn’t much help. We need …

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Can you predict what the future holds for your inbound links?

[ad_1] Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue links on that site today. Much has changed in the search engine optimization (SEO) landscape since then so I decided to expand and update my original article. Sometimes, what’s old is old …

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