According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year, but unfortunately for marketers paying to reach consumers in specific locations, the evidence suggests that much of the location data being used in location-based ad targeting is not only inaccurate but totally fraudulent. Somewhere […]
Six ways marketers can fight location-based ad fraud – Econsultancy Read More »
The application of sophisticated behavioural insights, derived from location-based data, has the potential to unlock significant value for advertisers. This is particularly true for out-of-home where data driven planning and dynamic activation can deliver material performance improvements. However, in rushing to embrace this opportunity, it is critical that the industry holds itself to the very
Three key pointers when using location data for campaign planning – Econsultancy Read More »
Location Sciences provides attribution for online to offline and out-of-home campaigns, authentication of location accuracy and audiences, and a range of other insight and data CEO Mark Slade joins us today to talk about the skills needed in his job, his secret for securing growth, and his favourite business tools. Please describe your job: What
A day in the life of… CEO of Location Sciences – Econsultancy Read More »
