Programmatic

MiQ CEO Gurman Hundal on the data challenge for marketers and agencies – Econsultancy

I started my chat with Gurman Hundal, CEO of programmatic business MiQ, by asking him about the data challenges marketers are facing. Hundal reframed my question slightly – “If you’re a marketer, data is your opportunity and your challenge,” he said. On any other topic, this could have come across as the sort of hollow …

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Six ways marketers can fight location-based ad fraud – Econsultancy

According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year, but unfortunately for marketers paying to reach consumers in specific locations, the evidence suggests that much of the location data being used in location-based ad targeting is not only inaccurate but totally fraudulent. Somewhere …

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As app-ads.txt enforcement begins, what marketers need to know – Econsultancy

Ad fraud is a huge problem that some estimate is responsible for billions of dollars in wasted ad spend every year. In an effort to combat ad fraud, the IAB in 2017 finalized a specification for ads.txt, a new standard for fighting inventory spoofing and unauthorized sellers. While not a panacea for digital ad fraud, …

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A day in the life of… Dave Castell, GM of Inventory and Partnerships EMEA at The Trade Desk – Econsultancy

Dave Castell is GM of Inventory and Partnerships EMEA at demand-side platform The Trade Desk. Econsultancy caught up with him to find out what his role involves day-to-day, his ‘non-traditional route’ into advertising, what excites him about the direction that TV advertising is taking, and why he believes that advertising can make the world a …

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What advertisers need to know – Econsultancy

The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically. Now, the revolution is coming to outdoor advertising, also known as digital out-of-home (DOOH) advertising. In this briefing, we will nail down exactly what programmatic outdoor advertising is and how it works, and the ways in which it differs …

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Free PPC Training for the Noobs at Your Agency

Have them check out Hanapin’s new video series, Hero Academy! Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. This is perfect for an employee that just started working at your digital marketing agency or is transitioning to a role working with paid channels. Current videos include: The basics of …

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