Programmatic

MiQ CEO Gurman Hundal on the data challenge for marketers and agencies – Econsultancy

AI/Machine learning, Programmatic /

I started my chat with Gurman Hundal, CEO of programmatic business MiQ, by asking him about the data challenges marketers are facing. Hundal reframed my question slightly – “If you’re a marketer, data is your opportunity and your challenge,” he said. On any other topic, this could have come across as the sort of hollow […]

MiQ CEO Gurman Hundal on the data challenge for marketers and agencies – Econsultancy Read More »

Six ways marketers can fight location-based ad fraud – Econsultancy

ad fraud, location-based advertising, Programmatic /

According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year, but unfortunately for marketers paying to reach consumers in specific locations, the evidence suggests that much of the location data being used in location-based ad targeting is not only inaccurate but totally fraudulent. Somewhere

Six ways marketers can fight location-based ad fraud – Econsultancy Read More »

As app-ads.txt enforcement begins, what marketers need to know – Econsultancy

Ads.txt, Programmatic /

Ad fraud is a huge problem that some estimate is responsible for billions of dollars in wasted ad spend every year. In an effort to combat ad fraud, the IAB in 2017 finalized a specification for ads.txt, a new standard for fighting inventory spoofing and unauthorized sellers. While not a panacea for digital ad fraud,

As app-ads.txt enforcement begins, what marketers need to know – Econsultancy Read More »

A day in the life of… Dave Castell, GM of Inventory and Partnerships EMEA at The Trade Desk – Econsultancy

A day in the life, People and Skills, Programmatic /

Dave Castell is GM of Inventory and Partnerships EMEA at demand-side platform The Trade Desk. Econsultancy caught up with him to find out what his role involves day-to-day, his ‘non-traditional route’ into advertising, what excites him about the direction that TV advertising is taking, and why he believes that advertising can make the world a

A day in the life of… Dave Castell, GM of Inventory and Partnerships EMEA at The Trade Desk – Econsultancy Read More »

What advertisers need to know – Econsultancy

Geo-targeting, out of home, outdoor advertising, Programmatic /

The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically. Now, the revolution is coming to outdoor advertising, also known as digital out-of-home (DOOH) advertising. In this briefing, we will nail down exactly what programmatic outdoor advertising is and how it works, and the ways in which it differs

What advertisers need to know – Econsultancy Read More »

Free PPC Training for the Noobs at Your Agency

Bing Ads, Excel, Google ads, Pivot Tables, Programmatic, Programmatic Advertising, Resources, Scripts, Search, social, Social Media, Training, Video Series /

Have them check out Hanapin’s new video series, Hero Academy! Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. This is perfect for an employee that just started working at your digital marketing agency or is transitioning to a role working with paid channels. Current videos include: The basics of

Free PPC Training for the Noobs at Your Agency Read More »

With programmatic, digital outdoor can truly deliver its full potential – Econsultancy

out of home, Programmatic /

It may not surprise digital marketers to hear that The Trade Desk has further embraced programmatic this quarter. The real news? It was to bring in programmatic for out of home (OOH). And The Trade Desk is not the only Demand Side Platform (DSP) investing in this technology; AppNexus made a similar move earlier this

With programmatic, digital outdoor can truly deliver its full potential – Econsultancy Read More »

Amazon DSP – Taking over the Programmatic World

Display, ecommerce, Programmatic, Programmatic Advertising, Remarketing /

To the B2C advertiser, advertising on Amazon seems like a no-brainer. High Intent users ready to buy, with 75% of shoppers expressing that they regularly use the channel to make online purchases. However, over the last couple of years, Amazon has been evolving its advertising solution to beyond their owned properties and have quietly created

Amazon DSP – Taking over the Programmatic World Read More »

Three trends shaping programmatic advertising in 2019 – Econsultancy

Programmatic /

In the ten years since the dawn of programmatic, the industry has seen exponential growth, alongside constant change and complexity. With programmatic now fully implemented into most media strategies, new practices and trends are shaping the industry. Optimising Programmatic Campaigns – Best Practice Guide You can read much more in Econsultancy’s Optimising Programmatic Campaigns Best

Three trends shaping programmatic advertising in 2019 – Econsultancy Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com