Geo-targeting

What advertisers need to know – Econsultancy

The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically. Now, the revolution is coming to outdoor advertising, also known as digital out-of-home (DOOH) advertising. In this briefing, we will nail down exactly what programmatic outdoor advertising is and how it works, and the ways in which it differs …

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Why location is a critical factor for email marketing success – Econsultancy

Anyone in the midst of the house hunting process will be familiar with the phrase ‘location, location, location’ – said to be the three most important aspects when looking to buy. However, the role of location and the impact this can have on a decision to purchase isn’t just a consideration in the property sector. …

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Four cool keyword research tools you can use for free now

Keyword research is one of the most important digital marketing tasks. Furthermore, it lies at the foundation of any business strategy or campaign you are planning. Keyword research provides useful insight into organic ranking opportunities, persona building, competitive research, product development — you name it! Another reason why I love keyword research is that it’s …

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Five things to do on a small digital marketing budget

When you have a smaller digital marketing budget, every dollar counts, and you often need to get creative to make sure your ads show where you want. In this post, I’ll walk through a few important tactics to utilize if you are launching a new program or if you have an established program with a …

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How to get international insights from Google Analytics

Your international marketing campaigns hinge on one crucial element: how well you have understood your audience. As with all marketing, insight into the user behavior, preferences and needs of your market is a must. However, if you do not have feet on the ground in these markets, you may be struggling to understand why your …

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A day in the life of… CEO of Location Sciences – Econsultancy

Location Sciences provides attribution for online to offline and out-of-home campaigns, authentication of location accuracy and audiences, and a range of other insight and data CEO Mark Slade joins us today to talk about the skills needed in his job, his secret for securing growth, and his favourite business tools. Please describe your job: What …

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