The statistics on employee engagement are alarming. More than 85% of employees worldwide, and more than 65% of employees in the United States, report feeling disengaged from work. Most leaders and executives agree this is a problem. What’s not so clear is what causes employees to feel engaged or disengaged, and what to do about […]
Six Best Practices to Increase Workforce Engagement Read More »
A client recently attended a webinar where a presenter provided a list of the top search engine ranking factors. The client wanted me to confirm the list, or provide my own. I replied that I don’t waste time on preparing such generic lists. Besides, the list he was provided missed an obvious factor at play
SEO: How to Improve Site-specific Ranking Factors Read More »
Most blog posts talk about going viral. They talk about network effects and refer-a-friend tactics. They talk about switching your orange button to a green one. They talk about sending out automated, cold emails. Well, guess what? None of that works in B2B. Not at a high level. Not when you’re selling to smart, educated
Why Unscalable Marketing Activities are Best for B2B Read More »
DasWortgewand / Pixabay When you mention attention grabbers or attention getters first thing most people think of is school. This word is commonly used for students; teachers will use learning tools in classroom to teach kids who have attention issues. Even though it is one of the terms that a teacher uses each and every
Building a successful social media marketing strategy for your business takes careful planning, and a lot of trial and error. Get help developing your social media strategy and skills by enrolling in free online courses from educators and practitioners. Here is a list of free courses to hone your social media marketing strategy. Some of
From Thanksgiving how-tos and holiday buying guides to sporting events and odd observances, there are plenty of content topics your business can use in November 2017. Content marketing is the act of creating, publishing, and distributing content with the specific goal of attracting, engaging, and retaining customers. Useful, informative, and entertaining articles, videos, and podcasts
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Please lie here on my purple chaise-longue and let’s play word association. When I say “McDonald’s,” what’s the first word that comes into your head? Beef. Fries. Quarter Pounder. Big Mac. Unhealthy. Stop, stop. I just
In 2018, Google will judge your desktop search ranking by the signals from your mobile site. Google’s mobile-first index, the algorithm update that will flip the importance of desktop sites compared to mobile, doesn’t have a launch date yet, but is said to be coming in 2018. While details have been foggy and speculation high,
Mobile-first SEO Makes Search Console More Important Read More »
Mockups are a key part of creating new marketing campaigns and redesigning entire websites. As partners in the process of producing those new experiences, search-engine-optimization professionals should offer feedback at every stage of the process. Critiquing mockups can be challenging, but not impossible. And optimizing for SEO from a mockup is worlds better than waiting
Small businesses are demanding; every business owner knows this. It takes a tremendous amount of energy and focus to get a business off the ground, and then it takes even more energy and focus to keep it running. While focus is great, working in the trenches can limit our vision after awhile. It’s good to
10 of the Best Small Business Marketing Studies Published This Year Read More »
