market research

4 Rules to Create a Strong Local Branding Strategy

If you have a great business idea and product, having a successful strategy to bring in local customers is key. Local branding gives you an opportunity to form a bond with a local audience and drive sales to new heights. To successfully brand yourself, it’s important to not only understand the market you are in …

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3 Tips for Evaluating the Commercial Potential of Your New Startup Idea

By Amy Shim Entrepreneurs have a keen eye for innovation, but that doesn’t always translate into a gift for market research. As a result, many startups suffer from fundamentally misguided assumptions about the potential profitability of their business ventures. In fact, 70 to 80% of companies that do not meet their projected return on investment …

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Customer Behavior – Marketing Is Habit-Forming: Charles Duhigg Talks About the Power of Habit on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “During major life changes, our habits are up for grabs,” Charles Duhigg told me during this week’s episode of Marketing Smarts. (If you’d like to just go ahead and listen to the episode, skip to the bottom!) One such life …

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Customer Relationships – How Community Management Can Help Your Business Grow: Rachel Happe [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Rachel Happe and Jim Storer, co-founders for The Community Roundtable, just released their latest State of Community Management report, so I invited Rachel to Marketing Smarts to discuss what they found. (If instead of reading about our conversation you’d like …

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The Rise of the Savvy Auntie: Melanie Notkin on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “When we talk about marketing to women, we often assume that all women are mothers,” Melanie Notkin told me during this week’s episode of Marketing Smarts. In fact, she said, 47% of women age 44 or younger are childless.  We’ve …

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Customer Relationships – Have You Sat Down with Your Customer Lately? Patrick Schaber and Joe Sorge on Marketing Smarts : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! At first blush, you might not think the two guests who joined me on stage at the Fine Line Music Cafe in Minneapolis to record an episode of Marketing Smarts as part of our Smart Marketers Tour had much in common.  …

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Email Marketing – Email Marketing for Rebels: DJ Waldow and Jason Falls on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! All rumors to the contrary, email marketing is not dead or dying; in fact, DJ Waldow told me in this week’s episode of Marketing Smarts, “It’s thriving and growing.” I invited DJ and his co-conspirator, Jason Falls, to the show to …

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Customer Behavior – Every Message Must Be Relevant: IBM’s Yuchun Lee on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “We believe the winning companies of the future have a different view of marketing,” IBM’s Yuchun Lee told me during this week’s episode of Marketing Smarts, “In their view, every communication has to be relevant. That has to be the …

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Market Research – Did You See That? EyeTrackShop’s Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Scientists have long tracked eye movement to help us understand how we read and how we perceive and interpret images, as well as the complex relationship between seeing and cognition more generally. More recently, sophisticated eye tracking technology has helped …

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Customer Relationships – The Language of Brand Love: Loveworks Author Brian Sheehan Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Brian Sheehan is associate professor of advertising at the S.I. Newhouse School of Public Communications, Syracuse University. Previously, he was with global creative powerhouse Saatchi & Saatchi for 25 years, with CEO roles at Saatchi & Saatchi Australia and Japan, …

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