Along with the release of the iPhone 8, Apple’s new operating system, iOS 11 and its browser, Safari 11 on desktop, are causing quite a stir among advertisers and marketers. Not for their new design or ease of use but for their release of “Intelligent Tracking Prevention” — a feature which would limit website owners’ […]
Safari’s New “Intelligent Tracking Prevention” — What Does it Mean for Marketers? Read More »
Though you may not have thought about it in such specific terms, content marketing is all about psychology. You need to understand who your target audience is, discover what topics and angles will appeal to them most, and then provide it to them. You also need to offer some degree of persuasion, as most content
5 Psychological Concepts That Can Improve Your Content Marketing Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Pressure can make you do irrational things. Well, more irrational than usual. In the fast food business, the pressure is extreme as ingrate customers demand better, faster, healthier and tastier. Who do these people think they
McDonald’s Just Announced a Strange New Way It Wants You To Eat Its Food Read More »
New pay-per-click advertisers invariably start with AdWords. Google holds a dominant share of search volume in the U.S. and even the name Google is synonymous with online searching. However, savvy advertisers can use Bing Ads to increase their coverage and revenue this 2017 holiday season. In this article, I’ll share insights about the reach of
Some of the best resources available to entrepreneurs come in the form of podcasts. Through monthly, weekly, and even daily shows, listeners can learn from the expertise and experiences of serial entrepreneurs and innovative thinkers. Here is a list of useful podcasts for entrepreneurs. There are both established and emerging shows that interview business experts,
ElasticComputeFarm / Pixabay In procuring an outsourced contact center partner, you’ve gone through the RFP process, you’ve made the site visit, you’ve narrowed down your decision, and, finally, you’ve signed the contract to make your choice official. The job of procurement might be done, but everything else is just getting started. Unless you want to
Best Practices for Contact Center Knowledge Transfer Read More »
Many local businesses worry that as great as the internet has been for society, it is also allowing large companies to consolidate their control of local markets around the world. And while it’s true that without the internet we would not have companies like Amazon, the internet doesn’t have to be a death sentence for
With Blade Runner 2049 ready to premier on October 26, marketers are pulling out all the stops to bring in the bodies. Advance reviews are great, but why take chances? So the studio commissioned and has released three free shorts that fill in some of the story gaps in the 30 years that were supposed
3 Free New Blade Runner Prequels Prime Audiences for This Week’s Release Read More »
In this article, I suggest that you take a look at the role of a Scrum Master with a help of causal loop diagrams. They help to see a bigger picture of what is happening over time. Quite often, we observe the cause-and-effect relationships on a short-time horizon period, and do not notice when the
There is a subtle art to content marketing, to balance the need to sell products while offering audience-centric, helpful information. The value of that content must take precedence over short-term product sales for it to attract, engage, and retain potential customers. Content marketing purists might even argue that new businesses should start as publishers and
3 Ways to Integrate Products You Sell with Content You Publish Read More »
