Micro-influencers

Average engagement rates of Instagram influencer marketing

Chart of the Day: How do micro-influencers and mega-influencers compare in Instagram engagement rates When you think of Influencer Marketing, names like Kim Kardashian and Kylie Jenner are the first to pop up. Renowned celebrities or mega-influencers, with millions of followers, are often set as the benchmark of Influencer Marketing. However, you can be spending big budgets […]

Infleuncer marketing integration and maturity

B2B Influencer marketing – how integrated is it?

Influencer outreach, Micro-influencers, Online PR outreach, SEO BLOG / Good To SEO

Chart of the Day: Is your use of influencer marketing mainly campaign-based or continuous or always-on? Our Managing digital marketing 2017 research report showed that integrating marketing campaign activities remains a major challenge, so it was interesting to see a new report from Traackr reviewing integration of influencer marketing. Their new report specifically considers influencer marketing in

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