conversion rate

How Remarketing Can Help Increase Conversions

NOW UPDATED! This article on remarketing has been refreshed for 2019 – enjoy! Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. So where do the majority of customers come from? Repeat buyers. How can you …

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8 Facebook Ad Copywriting Tricks to Maximize Conversions

Creating a successful, profitable Facebook Ad campaign is a little like baking: all the ingredients need to come together just right if you want everything to turn out well in the end. You need the right audience targeting options, the right placements, the right bid, the right offer, and the right message. There are plenty …

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7 Hacks to Boost Your Conversion Rate

If you have a business, you want to boost your conversion rate. Have you ever heard anyone say, “Nah, we’re good on conversions. We don’t need a boost.”? Yeah, me neither. Growing your conversions can be a simple process or a complicated one, depending on how much you want to grow, what resources you have …

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7 Marketing Strategies that Work to Increase Conversions

Nowadays, it’s not enough to just build a website that gets ample traffic. You want visitors to bookmark your site, subscribe to your email list, buy your products, and keep coming back. In other words, you want a website that converts. But this is easier said than done. With so many companies competing for your …

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Email Marketing vs. Chatbot Marketing: The Ultimate Showdown

Email has worked for several decades. People send emails daily, making it a great channel to reach customers. And it still works well. The only problem is that it’s working less well with each passing year. Live chat and chatbots, on the other hand, are gaining steam. In fact, BigCommerce says that they are the future …

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13 Messages Your Chatbot Should Be Saying to Prospects

Whenever most of us think about chatbots, we usually view them as a helpful tool for managing customer support. However, in the past year, we’ve been witnessing the evolution of the humble chatbot from merely being a customer support tool to being touted as the next big thing in business. The reason for this is quite …

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