persona marketing

The Ultimate Guide to Developing Buyer Personas

NOW UPDATED! This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. Enjoy!  Do you feel like your marketing campaigns are falling on deaf ears? No matter how hard you try, or how top-notch your campaign copy is, nobody is responding. And even worse: nobody is …

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SG The Complete Guide to Developing and Using Buyer Personas

How To Develop and Use Buyer Personas

NOW UPDATED! This post was updated for 2017 with more in-depth content, templates and examples on how to craft the perfect buyer persona. Enjoy!  Have you ever yelled over and over again to an acquaintance and found yourself wasting words on deaf ears? It’s almost as bad as wasting precious revenue on marketing strategies with …

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