demographic

The Ultimate Guide to Developing Buyer Personas

NOW UPDATED! This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. Enjoy!  Do you feel like your marketing campaigns are falling on deaf ears? No matter how hard you try, or how top-notch your campaign copy is, nobody is responding. And even worse: nobody is …

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4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers

A study by Demandbase found that in around 79% of B2B purchases, anywhere between one to six people are involved. The same study also found that in 2018, 45% of B2B buyers have started spending more time on research, and another 45% have started using multiple sources to research (compared to the previous year). So, what …

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Why Jim Twerdahl Credits Never Having Breakfast Alone to His Success

This post originally appeared on Growth Everywhere, a marketing and business growth blog. In today’s episode I share the mic with Jim Twerdahl, president of many companies, including JBL, Marantz, and a biotech startup. Jim’s motto is: “The more that you give, the more that you’re going to get.” That’s why, whenever he can, he …

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