referral marketing

How to Use Engagement Marketing to Acquire More Customers

Customer acquisition is a major goal for most businesses, and there are plenty of ways that brands go about finding, connecting with, and gaining new customers. Some customer acquisition methods are more effective than others. For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal […]

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Answers to the 2 Most Important Questions

Last month when I introduced the new Centers of Influence (COI) series, I could not have anticipated the flood of emails and calls I received. Software executives from across industries wanted guidance to help them answer two specific questions: ‘Does it make sense for our company to have a COI strategy?’ and ‘Should we be

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