Resourcing digital marketing

How many skills do you need to keep your job in digital marketing?

Opinion: A writer writes, a marketer reports? – The lazy day approach to not knowing how your role is integrated with the full marketing mix How many digital marketing skills do you think you have? Do you think you’re employable if you only have one specialized marketing skill? You’re really good at it, you get […]

10 reasons you still need a digital team

Boosting marketing team productivity, Digital Marketing for Financial Services, Digital Marketing Skills, digital transformation, Resourcing digital marketing, Structuring digital teams / Good To SEO

Businesses will always need specialist digital skills So, Mark Ritson believes it’s time to shut down digital marketing teams for good. I disagree. Why? For the simple reason that for businesses to compete, digital marketing demands excellence in specific digital skills, which are integrated throughout marketing. For me, larger businesses need a core digital team or Digital

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