Structuring digital teams

How to unleash your company’s collaborative potential

Three ways to drive better collaboration within the workplace As the modern workplace has become increasingly dynamic, digital and cross-functional, effective collaboration across individuals, teams, and companies has become increasingly important. A Stanford research study from 2017 found that collaboration can improve workplace performance. Participants in the research who were primed to act collaboratively persevered …

How to unleash your company’s collaborative potential Read More »

10 reasons you still need a digital team

Businesses will always need specialist digital skills So, Mark Ritson believes it’s time to shut down digital marketing teams for good. I disagree. Why? For the simple reason that for businesses to compete, digital marketing demands excellence in specific digital skills, which are integrated throughout marketing. For me, larger businesses need a core digital team or Digital …

10 reasons you still need a digital team Read More »

Digital marketing team structure examples

Reviewing how to integrate digital marketing into marketing team structures as part of Digital Transformation The latest Smart Insights research study shows how common Digital Transformation projects or programme are today with 30% already having a programme up & running and 31% planning to within the next year. Yet, digital transformation doesn’t occur overnight. There are …

Digital marketing team structure examples Read More »