SEO analytics

10 KPIs to track your SEO performance and drive better results

Monitoring the right KPIs is the best way to avoid spending time and money on something that isn’t driving the expected profit Is your SEO strategy effective enough? How can you ensure your efforts drive tangible results? What can you do to develop your website performance? Tracking the right performance metrics, you’ll be able to …

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Measuring SEO Success – 3 Metrics You Aren’t Tracking But Should Be

Tracking all the usual metrics can help you measure SEO performance, but there are three other metrics you probably aren’t tracking that could help make a big difference SEO is all about generating organic traffic to a website and ensuring that the acquired organic traffic converts well. As an SEO professional, you’re probably already be …

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How to measure the ROI of your SEO campaign

Measuring the ROI of your SEO campaign is a crucial part of analyzing your digital marketing strategy, and is undoubtedly the most significant indicator of campaign value. But how do you measure it? As marketers, we all obsess over results. To know we’ve achieved successful results, we use a range of KPI’s and coincidentally, we …

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Keyword cannibalization: How to detect and fix it

Positioning more than one type of content will divide your forces, reducing the effectiveness and confusing both Google and your users Keyword cannibalization occurs when you’re ranking for keywords with more than one URL on your website. Think of it like a chess game where you’re playing on both sides of the board. Positioning more …

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Consumer search behaviour research | Smart Insights

What percentage of searches are on organic vs paid results Much of the insight into how consumers search is based on Google services like Keyword Planner and Search Console. Like all analytics, these are limited to quantitative data and don’t tell us much about the motivations for the behaviour. This new research study considers different …

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Position tracking like a pro: Tools for small businesses and online agencies

Position tracking for small businesses made easy through SEO tools Search engine optimization (SEO): in this day and age, you’re simply not going to get anywhere without it. No matter what line of work you’re in, it’s almost a guarantee that you’re going to use the internet, and this fact has made it even more …

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Comparison of Google clickthrough rates by position – Chart of the Day

Clickthrough research data reveals the importance of 1st, 2nd or 3rd position in Google You often hear company owners saying “I want to rank top” for their target keywords. Although this may be an unrealistic hope, they’re right to say this since they realise that the proportion of clicks driven by top positions in the …

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Google Search Console 2018 : First impressions

Great new visual design and usability, but no long-term data (yet) There has been a fair bit of excitement about the new search console (GSC) since it was first announced, perhaps mainly since it was promised this would give us access to a full 16 months data about search queries to our site rather than the …

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Beyond Google Analytics: 10 SEO analytics and reporting tools

Analytics and reporting are a critical part of any SEO campaign. As well as ensuring that you prove your worth to your clients, analytics are also essential in helping you make iterative improvements to the campaign as you go along. Yet SEO reporting can be a bit of a minefield. With a myriad of available …

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