SEO analytics

10 KPIs to track your SEO performance and drive better results

Monitoring the right KPIs is the best way to avoid spending time and money on something that isn’t driving the expected profit Is your SEO strategy effective enough? How can you ensure your efforts drive tangible results? What can you do to develop your website performance? Tracking the right performance metrics, you’ll be able to …

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Measuring SEO Success – 3 Metrics You Aren’t Tracking But Should Be

Tracking all the usual metrics can help you measure SEO performance, but there are three other metrics you probably aren’t tracking that could help make a big difference SEO is all about generating organic traffic to a website and ensuring that the acquired organic traffic converts well. As an SEO professional, you’re probably already be …

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How to measure the ROI of your SEO campaign

Measuring the ROI of your SEO campaign is a crucial part of analyzing your digital marketing strategy, and is undoubtedly the most significant indicator of campaign value. But how do you measure it? As marketers, we all obsess over results. To know we’ve achieved successful results, we use a range of KPI’s and coincidentally, we …

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Keyword cannibalization: How to detect and fix it

Positioning more than one type of content will divide your forces, reducing the effectiveness and confusing both Google and your users Keyword cannibalization occurs when you’re ranking for keywords with more than one URL on your website. Think of it like a chess game where you’re playing on both sides of the board. Positioning more …

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Consumer search behaviour research | Smart Insights

What percentage of searches are on organic vs paid results Much of the insight into how consumers search is based on Google services like Keyword Planner and Search Console. Like all analytics, these are limited to quantitative data and don’t tell us much about the motivations for the behaviour. This new research study considers different …

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