Digital marketing best practice

Measuring SEO Success – 3 Metrics You Aren’t Tracking But Should Be

Tracking all the usual metrics can help you measure SEO performance, but there are three other metrics you probably aren’t tracking that could help make a big difference SEO is all about generating organic traffic to a website and ensuring that the acquired organic traffic converts well. As an SEO professional, you’re probably already be …

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How to rise above the noise and win millennials’ hearts

Millennials want the same thing as every other age group, it’s just the channels for delivering it that have changed They have youth, influence and spending power. They can also spot BS from a mile away, and it’s not easy to win their hearts. EContent even predicts that Millennials – or Generation Y – will …

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The anatomy of a great multicultural marketing campaign

Understanding the specifics of the lifestyles, habits, preferences, and needs of people of various cultural backgrounds can be the key to rapid campaign success If you really want to engage your customers, then you should know what it is like to be in their shoes. Understanding the specifics of the lifestyles, habits, preferences, and needs …

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How to make your blog and social media accounts work together

When you’re not joining your social media and blogging efforts, you aren’t benefitting from their full potential impact Everybody knows that your blog and social media accounts are essential parts of building an online presence for your brand. Both social media channels and blogs are powerful mechanisms for helping marketers analyze their audience and communicate …

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How to build your email list from the ground up

Your email list is priceless, which is why you need to build it up and increase your audience Email is the champion of the marketing world. Almost 60% of marketers say email is their biggest source of ROI and they’re not wrong. With an average return on investment of more than $40 for every $1 …

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How powerful is visual content in a marketing strategy?

Words aren’t enough, you need to step out of the box when it comes to engaging the audience Do amazing marketing campaigns always come from huddling around a whiteboard as a team or working in isolation, or even worse staring at a screen for hours upon end- Agree or not? Definitely Not! I mean if …

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Best time to post on Instagram & Facebook

Facebook and Instagram are powerful platforms, but you need to make sure you are using them in the right way and at the right time Social media has proven to be a really effective marketing platform for all sorts of businesses. Facebook and Instagram are hands down the top-picks amongst them, and here’s why. Facebook …

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CX is important but most organizations aren’t delivering

Chart of the Week: 87% of marketing, CX and analytics professionals say good CX is important but only 24% are performing highly at delivering it Offering a good customer experience (CX) can increase conversion, create return customers and turn consumers into brand advocates, all of which benefit your brand. It’s no surprise then that 87% …

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How to fix your website if you were hit by Google Medic

Did you see your website’s ranking dwindle following the August Google Medic update? Find out how you can recover As you might expect given its name, “Medic” – Google’s August 2018 algorithm update – affected many websites in the health sphere. This included domains publishing content related to health, wellness and fitness. However, these weren’t …

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