The middle ground for single keyword ad groups (SKAGs)

AdWords keywords, Google, Google ads, Industry, Keywords, PPC, single keyword ad groups (SKAGs) /

Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups were the hallmark of good PPC strategy. And aside from a slight feeling of unease when saying the word, SKAGs appeared to offer much. In […]

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