Web Apps

The marketer’s guide to progressive web apps (PWAs) – Econsultancy

A progressive web app, or PWA, is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone. While often thought of as a mobile-only innovation, PWAs are seeing increasing support and adoption on desktop, aided by efforts from Microsoft and …

The marketer’s guide to progressive web apps (PWAs) – Econsultancy Read More »

Top 7 Things to Plan for When Developing a Web App

Top 7 Things to Plan for When Developing a Web App In today’s digital world, businesses need to reach their markets via multiple channels. As consumers are inseparable from their smartphones, a mobile web application is now an indispensable component of any omnichannel customer experience. There are many moving parts when planning and developing a successful web app. Here are …

Top 7 Things to Plan for When Developing a Web App Read More »

Five ecommerce brands that have found success with progressive web apps

Combining the high speed of native apps with the accessibility and wide reach of mobile browsing, progressive web apps (or PWAs) are a great option for ecommerce brands looking to improve mobile strategy. Essentially, PWAs are mobile apps that are delivered through the web. By using an app shell and pre-caching on a user’s phone, …

Five ecommerce brands that have found success with progressive web apps Read More »