In a classic scene from Monty Pythons Life of Brian, Brian/Jesus is adamantly trying to get people not to follow the crowd blindly, but to be individual and act for themselves. In a comical twist, as he tells the crowd “You’re all individual, you’ve all got to think for yourselves”, they answer in complete unison […]
UX will not make you Uber, but it’s still important – Econsultancy Read More »
One might expect that big, successful brands would provide some of the best examples of user-centered design, but in reality, big brands are among the worst abusers of dark patterns — deceptive user interfaces and components that can trick users. While it’s possible to improve user experiences and conversion rates without deception, the continued use
Three dark patterns used by big brands and why they should be avoided – Econsultancy Read More »
A staggering 98% of homepages from one million popular websites failed to meet legal accessibility standards, research by WebAIM concluded in February this year. With around 14 million or 20% of people in the UK living with some form of disability, this leaves a huge number of users unable to fully utilise digital platforms and
Scope’s digital team on how brands can improve their online accessibility – Econsultancy Read More »
NHS Digital is the information and technology partner to the National Health Service. In the words of Owain Davies, Lead Product Owner at NHS Digital, it is “just one part of one of the country’s best-known institutions”. When Davies took up his role in September 2016, he and his team set out to digitally transform
The virtues of accessibility are well-established but many companies still fail to make accessibility a priority when developing websites and mobile apps. In the US, however, companies are being forced to view accessibility in a new light in the wake of a US Supreme Court decision that will force a major pizza chain to defend
Amongst the Econsultancy blog team, we’ve been choosing some of our favourite ecommerce sites. Some have been picked because they offer an excellent all-round experience. Not all are perfect, but were chosen for specific aspects which others can copy/learn from. If you’d like to learn more about ecommerce, take a look at our Ecommerce Best
Which ecommerce sites are getting it right? Here’s 21 of the best… – Econsultancy Read More »
Beauty Bay, the independent online beauty retailer, has recently revamped its website in a bid to become a ‘digital-first’ brand. The move comes in conjunction with wider changes in the brand’s culture and identity, based on market research Beauty Bay undertook in 2018. Ahead of changes made in the US last year, Retail Times reports
How Beauty Bay’s new website combines content, commerce and awesome UX – Econsultancy Read More »
Digital transformation within the financial services sector is ongoing. Now, with a new wave of fintech companies offering customers digital tools to easily access, track, and manage money – UX is becoming a key competitive advantage within the industry. Legacy banks can no longer rest on their laurels, or indeed offer lackluster online banking solutions.
Five financial services websites with great content design – Econsultancy Read More »
The online travel industry is big business. In a recent report, The Association of British Travel Agents (ABTA) found that four in five people in Britain chose to book their holidays online in 2018. Effective UX and great content design makes life easier for travellers looking to book a great value holiday online without the
15 excellent examples of content design & UX on travel websites – Econsultancy Read More »
Not-for-profit organisations and charities are not always known for their outstanding UX, or indeed great design, when it comes to their websites. This can be problematic, particularly when vying for monetary donations, but also when attempting to present information and advice in a clear, concise and useful way. Organisations in the charity sector need to
Seven not-for-profit websites with great UX – Econsultancy Read More »
