How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% – Econsultancy

In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine learning algorithms to optimise email subject lines until they perform better than human-created copy. At the time, when our then-editor Graham Charlton asked Malm what Phrasee’s plans were for the next few years, he …

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