Writing persuasive copy is challenging. Your time is limited. You have multiple writing projects you need to complete. You don’t have sufficient time to prepare. You struggle with self-doubt. I get it. I’ve been there, done that, and on many occasions, I still do it today. Thankfully, you—(and I)—don’t have to wallow in self-pity. There’s …
Problem-Agitate-Solve: The Best Formula for Writing Persuasive Copy Read More »
Understanding how search engines rank websites and applying simple nontechnical SEO strategies will lead to increased traffic from qualified customers. Search engine optimization (SEO) is a technique used to assure that customers searching for a product or service can easily find a company’s website on search engines such as Google. Just as a physical location is …
Five easy SEO strategies: Increase search engine rankings and gain qualified customers Read More »
Given the choice between certainty and uncertainty in any given scenario, most would opt for the former. As a species, we humans are a lot more risk-averse than we like to think. In marketing, this tendency toward risk-aversion is even more acute. Often, marketers want a high degree of certainty when making any decision… hence …
The killer metric for email subject lines that ‘experts’ don’t understand – Econsultancy Read More »
Duplicate content is bad. Using the same content, either in total or partial form, on your website leads to a poor user experience, and triggers a red flag in Google’s search algorithm. In the old days of SEO, duplicate content was often used as a cheap trick to get more keywords and more content on your …
Copy is everywhere. It’s the text on your landing page, the content of your promotional emails, and the words on your introductory brochure. If you produce something with the goal of driving sales, the words you use are copy. It’s meant to draw in readers, and it’s how most businesses today talk to their customers. And …
10 Copywriting Tips to Boost Your Website’s Conversions Read More »
Link building isn’t something you try for a few months, put on autopilot, and forget about. There needs to be a consistent purpose in order to enjoy sustainable results. More specifically, scalability needs to become a primary focal point. Is Your Link Building Stale? When you first launch a link building strategy for your website, …
How to Scale Your Link Building – Scalable Link Building Tactics Read More »
