Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at …
12 Ways to Use Machine Learning in Digital Marketing Read More »
Writing persuasive copy is challenging. Your time is limited. You have multiple writing projects you need to complete. You don’t have sufficient time to prepare. You struggle with self-doubt. I get it. I’ve been there, done that, and on many occasions, I still do it today. Thankfully, you—(and I)—don’t have to wallow in self-pity. There’s …
Problem-Agitate-Solve: The Best Formula for Writing Persuasive Copy Read More »
Understanding how search engines rank websites and applying simple nontechnical SEO strategies will lead to increased traffic from qualified customers. Search engine optimization (SEO) is a technique used to assure that customers searching for a product or service can easily find a company’s website on search engines such as Google. Just as a physical location is …
Five easy SEO strategies: Increase search engine rankings and gain qualified customers Read More »
Given the choice between certainty and uncertainty in any given scenario, most would opt for the former. As a species, we humans are a lot more risk-averse than we like to think. In marketing, this tendency toward risk-aversion is even more acute. Often, marketers want a high degree of certainty when making any decision… hence …
The killer metric for email subject lines that ‘experts’ don’t understand – Econsultancy Read More »
Duplicate content is bad. Using the same content, either in total or partial form, on your website leads to a poor user experience, and triggers a red flag in Google’s search algorithm. In the old days of SEO, duplicate content was often used as a cheap trick to get more keywords and more content on your …
Copy is everywhere. It’s the text on your landing page, the content of your promotional emails, and the words on your introductory brochure. If you produce something with the goal of driving sales, the words you use are copy. It’s meant to draw in readers, and it’s how most businesses today talk to their customers. And …
10 Copywriting Tips to Boost Your Website’s Conversions Read More »
Link building isn’t something you try for a few months, put on autopilot, and forget about. There needs to be a consistent purpose in order to enjoy sustainable results. More specifically, scalability needs to become a primary focal point. Is Your Link Building Stale? When you first launch a link building strategy for your website, …
How to Scale Your Link Building – Scalable Link Building Tactics Read More »
It’s a competitive world out there for martech companies. With an unbelievably crowded martech landscape, and technology spend making up an ever-increasing percentage of marketing budgets, how can companies stand out enough to win over customers – preferably before their competitors do so? One method is through competitor targeting. In paid search, competitor targeting is …
Nine B2B companies using clever PPC copy to target competitors – Econsultancy Read More »
Creating a successful, profitable Facebook Ad campaign is a little like baking: all the ingredients need to come together just right if you want everything to turn out well in the end. You need the right audience targeting options, the right placements, the right bid, the right offer, and the right message. There are plenty …
8 Facebook Ad Copywriting Tricks to Maximize Conversions Read More »
Landing pages are kind of important for customer acquisition. For many businesses, it’s where the conversions happen. Indeed, without an effective landing page, you’re as good as leaving money on the table. The landing page is the money maker, the cash cow, the wealth creator. That old adage “first impressions count” is super true here. …
The Ultimate Guide to Creating a High-Converting Landing Page in 2019 Read More »
Many in the marketing and advertising industry would no doubt argue that truly ingenious copy can only be thought up by a human. Really excellent copy is funny and attention-grabbing, or nuanced and empathetic, or plays subtly with our expectations and the meanings of words. Surely all of these things require a human touch? Unfortunately, …
Molly Elisha-Lambert is an AI language technician at Phrasee, a marketing platform that uses AI to create impactful email subject lines and social ad copy. She has the fascinating job of programming language generation frameworks that will produce copy authentic to a client’s brand voice. Econsultancy caught up with her to find out how her …
A day in the life of… an AI language technician – Econsultancy Read More »
