Writing

Do Your Homework: How to Do Online Research Before Writing a Blog Post

Your very first blog post is a very big deal. For businesses, it’s their way of attracting more clients by creating content that resonates with your target audience. For hobbyists, it’s their chance to of sharing to the world your thoughts and ideas about their topics of choice. Either way, nothing validates your online identity more …

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10 Storytelling Tips Every Copywriter Should Know

Stories are a powerful copywriting tactic. You can use stories to … connect; teach; inspire; and persuade … … your target market. This isn’t some sort of pop-psychology hack, either. The latent power of stories is not only proven in their ubiquitous existence in every culture throughout history. There are scientific benefits to storytelling and …

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Problem-Agitate-Solve: The Best Formula for Writing Persuasive Copy

Writing persuasive copy is challenging.  Your time is limited.  You have multiple writing projects you need to complete.  You don’t have sufficient time to prepare.  You struggle with self-doubt. I get it.  I’ve been there, done that, and on many occasions, I still do it today.  Thankfully, you—(and I)—don’t have to wallow in self-pity.  There’s …

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