Writing

Medium vs WordPress – How to Choose the Right Platform? (2020)

Home / Basics / Medium vs WordPress – How To Choose the Right Platform? (2020) By WinningWP Editorial February 3, 2020 If you want to start a blog or publish content online, two of the most popular options you’ve come across are likely WordPress and Medium. Both make it easy to start publishing content online, …

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Make Your Product Sing: The Importance of UX Writing

If you work in tech, it’s likely that you’ve heard of UX writing: “A UX writer is someone who writes for user experience…[and uses] the words we read or hear when we use a digital product. Their goal is to help and guide the user.” With companies like Google, Spotify and Airbnb spearheading the trend, …

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3 Best Practices for Effective Copywriting and Blogging in 2019

Unlike academic research, which we all learn in school and often get bogged down in, online content research is pretty simple. Unfortunately it is that simplicity that can often lead to mistakes, or just bare facts that don’t hold as much detail as our readers could use. Your pre-content online research consists of two stages. …

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Do Your Homework: How to Do Online Research Before Writing a Blog Post

Your very first blog post is a very big deal. For businesses, it’s their way of attracting more clients by creating content that resonates with your target audience. For hobbyists, it’s their chance to of sharing to the world your thoughts and ideas about their topics of choice. Either way, nothing validates your online identity more …

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10 Storytelling Tips Every Copywriter Should Know

Stories are a powerful copywriting tactic. You can use stories to … connect; teach; inspire; and persuade … … your target market. This isn’t some sort of pop-psychology hack, either. The latent power of stories is not only proven in their ubiquitous existence in every culture throughout history. There are scientific benefits to storytelling and …

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