user experience

42 Digital Marketing Trends You Can’t Ignore in 2020

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top …

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What Is the Google BERT Search Algorithm Update?

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a …

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Make Your Product Sing: The Importance of UX Writing

If you work in tech, it’s likely that you’ve heard of UX writing: “A UX writer is someone who writes for user experience…[and uses] the words we read or hear when we use a digital product. Their goal is to help and guide the user.” With companies like Google, Spotify and Airbnb spearheading the trend, …

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How Rankings and Conversions Complement Each Other

We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. Where an SEO specialist might want long-form content and images with smaller file sizes, their CRO counterparts would be pushing for short, snappy text and large, beautiful pictures. The role …

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100 UX and SEO mistakes to avoid

SEO and UX are both vital to ensuring your site ranks and converts. Despite this, many sites make big mistakes with both SEO and UX that can have negative effects A website can significantly boost a company’s popularity, bring new clients, and improve its ROI. At the same time, a low-quality website can cause the …

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Use these 5 cognitive processes to improve UX

UX and site usability are two important Google ranking factors that help make content relevant. To help users find answers to their questions in an easier and faster manner, Google promotes websites that offer an impressive user experience (UX). UX and site usability are two important Google ranking factors that help make content relevant. Backlinks …

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