Product

The Biggest Mistake Your Startup is Making

Entrepreneurs always make mistakes. When you’re building a business, you will get things wrong. Everyone does. It’s part of the learning process. If you’re not failing occasionally, you’re not trying hard enough. Let me explain the biggest mistake your startup is making. Some mistakes, though, are more significant than others—and there’s one mistake that’s the …

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Should You Offer a Freemium Level for Your SaaS Platform?

If you have a SaaS platform, getting people to sign up for your offer instead of your competitor’s is a challenge from a marketing, pricing and product development perspective. You have to communicate what sets your product apart, price it competitively and ensure that it has all the bells and whistles that your users really …

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What Amazon’s Marketing Strategy Can Teach SMB Owners

As a small- and medium-sized business owner, you are always looking for ways to reach your ideal customers. There are several strategies that you can apply to market your business, but it is always recommended that you follow industry leaders to understand the marketing strategies that have worked for them, rather than reinvent the wheel. …

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How a Brand Persona Plays Into Effective ROI

What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Water is a simple product, yet these brands have all managed to differentiate themselves from each other: Why would …

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The 4 Ps of Marketing

Chatbots. Artificial Intelligence. Conversational commerce. Experience optimization. It’s getting more difficult with every passing year to stay on top of the latest marketing trends. But here’s the thing. If you look at any of these tactics, they’re all simply a new way to leverage an existing idea. The age-old concepts that have influenced countless successful …

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