SG How to Keep Your Content Marketing on Track with an Organized Workflow

How to Use an Organized Workflow to Stay on Top of Your Content Marketing

Spread the love


For brands who are invested in content marketing, you understand that every piece of content you put out needs to be flawless or it won’t have the results you’re expecting.

But if you find that the content you’re getting from your team isn’t meeting your expectations, or you don’t have a continuous pipeline of content, it could be a simple case of having a poor workflow.

Here’s how you can organize your workflow and improve your content output.

What Is a Good Workflow?

The first question to ask is: what does a good workflow look like to you?

It will differ from team to team, but essentially a workflow represents the tasks you need to accomplish in order to publish content. A good workflow, therefore, is one in which everyone knows their role and can do their work efficiently in line with the entire content team.

A good workflow is essential because it means that you’re clear on what needs to be done, you’re more productive, and you’re doing it more efficiently. Every team member will feel good about what they’re doing and will thus be more confident. And when people are confident and passionate, they’ll produce better content for you.

For some teams, all it may take is signing up to a collaborative communication system like Trello or CoSchedule. For others, it make take some more work. Either way, if you do some planning and make your expectations clear, you’ll see the difference almost instantly.

Learn More: How To Write Blog Posts that Actually Convert Readers into Customers


Free Bonus Download: Learn from successful companies that have actually generated millions of dollars from epic 10x content! Click here to download it for free right now!

Defining Your Workflow 

Okay, so you can see what a good workflow means. Why define it for your team? As mentioned above, it’s the best way to ensure that your whole team is on the same page. They can see exactly what’s needed from them, and when. As will be explored later, they’ll also be able to see who’s responsible for what.

Workflows aren’t always developed on purpose. With no obvious structure, they will form naturally as teams get together and start working. However, this method means there can be a lot of duplication and miscommunication. Defining your workflow means that you can get on top of a flow and show your team what’s needed from the outset.

Depending on your team and the projects you’re working on, your workflow can be very simple or a little more complicated. For example, if you’re working on written content, your basic workflow will look like this:

  • Outline the content to be written
  • Write the content
  • Edit (including adding images, content upgrades, internal links)
  • Proofreading (one final check to ensure that it looks professional)
  • Approval (if necessary)
  • Publishing (which can include social media promotion)

Of course, this will look a little different for each organization or project, but the basic outline will look the same.

A good workflow is well mapped out, with clear expectations and deadlines indicated for everyone involved.

  • If your office is more tech oriented, a product like Piksel Palette could be the right way to map out your projects.
  • For most companies, a content marketing calendar such as CoSchedule, Trello, Kapost works well.
  • Using Excel or Google Spreadsheets, a whiteboard or even a large piece of paper can do the job, too.
READ ALSO  4 Steps for Using Social to Recruit College Students

Identify Who Is Involved

To create an organized workflow, you need to know exactly who needs to be involved. This is important, as certain jobs can only be done by certain people and this should be made clear on your workflow.

Here’s an idea of how it could look:Content workflow

This is a very simplified version, but it shows you how you can display all the people involved. As the creation process happens, you can see who’s involved at any one time so you know who to talk to should questions or concerns arise.

How to Create an Organized Workflow

Now that you have the basics down, it’s time to create that organized workflow for you and your team. Here’s the process to make sure you’re all working efficiently:

1) Define your tasks

Before doing anything else, you’ll need to break down the job into all the tasks that will need to be completed. For example, here’s what the list of tasks might look like for a blog post:

  • assign the job
  • do the research and write the article
  • edit the piece and add all the trimmings (images, lead magnets, etc.)
  • review and publish it
  • promote the piece on social channels

As long as you describe each of these tasks in as much detail as you can, you will reduce confusion and help everyone do their job to the best of their ability.

Learn More: Best Way to Ideate Blog Post Content

2) Identify a timeframe

Everyone needs a certain amount of time to get a job done. Telling your writer that you need something done as soon as possible doesn’t clearly let them know how urgent it is – “as soon as possible” might mean in two hours to one person and whenever the rest of their current tasks are complete to another.

Without clearly defined due dates, you could end up missing deadlines because someone misunderstood when their work was needed.

To get around this, create realistic deadlines for each task. Remember, each task will need a certain amount of time, and the timelines of the other tasks will always affect this. That means that you’ll need to make sure the entire workflow begins at a suitable time so that everything gets done on time.

Learn More: How to Measure the ROI of Your Content Marketing

3) Assign a project manager

Your workflow will never be as simple as one project at a time. You’ll have several on the go at once, and they’ll all need to be taken care of “as soon as possible.” Despite a good workflow, there will always be questions that need to be answered, issues that need to be addressed, and obstacles to be creatively overcome.

This is why you need one person who’s assigned to oversee each project. A project manager is often the best person for the job, but you can assign any team member whom you feel can handle the role. That way, someone is watching over the entire project, and not just their own part, to make sure that each task is delivered on time.

READ ALSO  4 Tools to Find Trending Subreddits

4) Use software to help with workflow

Online tools have become more and more helpful in assisting with specific work tasks or the whole workflow on a daily basis. You don’t have to use all the software available, or even the software that another brand claims is the best, but you should look into what will help your business.

  • MailChimp, besides being am e-mail marketing service, helps you get the word out about your product
  • Buffer helps you manage your social media accounts by allowing you to schedule posts
  • CoSchedule is a editorial calendar that integrates with WordPress and also allows you to schedule social media posts
  • Smartsheet is a collaboration and work management program that allows you to assign tasks, track project progress, manage calendars and  share documents
  • Yoast is the best way to incorporate SEO into your postings 
  • Zapier is a project management tool that lets you custom build workflows using over 500 integrations

Learn More: 15 Time Saving Zapier Workflows That Will Generate More Revenues

5) Get the most out of your content with proofing tools 

There’s also a whole range of tools that will assist with the creation of content itself. Having the right tools working for you means that you’ll have a lot more time to get tasks done, making the job less stressful and increasing productivity.

For example, Custom essay is a highly helpful copywriting tool that helps you create content when deadlines are tight. If you need a service that can edit content for you, then a service such as Assignment service will help you get your content reviewed before publication.

Tools such as Paper writing service and Paper Fellows can actually do both, so if you’re looking for a freelance writer or editor, they’ll be the place to find them.

Free Bonus Download: Learn from successful companies that have actually generated millions of dollars from epic 10x content! Click here to download it for free right now!

The Results

When creating a good, organized workflow, it’s all about taking control at the beginning of a project and ensuring that a clear plan is put in place. Creating an easy-to-follow timeline shows each team member what specifically their work involves, when it’s due, and who they should talk to if they have questions about any part of the workflow. It’s also well worth investigating tools that will make content creation quicker and better.

All in all, an organized workflow can revolutionize your workplace. It’s all about setting expectations and making them clear to your team. If you can do that, then you can make life at work a whole lot easier.


Source link

Spread the love

7 thoughts on “How to Use an Organized Workflow to Stay on Top of Your Content Marketing”

  1. I would like to express appreciation to you for bailing me out of this particular circumstance. As a result of researching through the internet and finding techniques which were not productive, I was thinking my life was over. Existing without the presence of answers to the difficulties you have fixed all through your good guide is a crucial case, as well as those which might have badly affected my entire career if I had not encountered your web site. Your training and kindness in handling a lot of stuff was precious. I am not sure what I would’ve done if I hadn’t encountered such a point like this. I’m able to now look ahead to my future. Thanks a lot very much for the high quality and effective help. I will not be reluctant to suggest your web blog to any individual who desires assistance on this subject.

  2. I simply wanted to compose a brief comment to thank you for these nice pointers you are writing on this website. My particularly long internet research has finally been compensated with professional points to talk about with my companions. I would point out that most of us site visitors actually are truly fortunate to exist in a good place with very many wonderful professionals with good methods. I feel really happy to have discovered your web page and look forward to tons of more cool times reading here. Thank you once more for all the details.

  3. I wish to express appreciation to you just for rescuing me from this problem. After checking through the the web and finding proposals that were not pleasant, I thought my life was over. Existing without the answers to the problems you’ve fixed all through your entire website is a crucial case, and those which might have adversely damaged my entire career if I hadn’t encountered your website. Your expertise and kindness in dealing with a lot of stuff was excellent. I am not sure what I would’ve done if I had not come across such a point like this. I am able to at this moment relish my future. Thank you very much for this specialized and effective help. I will not be reluctant to recommend your blog post to anybody who needs and wants support about this subject matter.

  4. I am also writing to make you know what a magnificent encounter my wife’s girl went through using your webblog. She came to find so many things, most notably what it’s like to possess an awesome coaching mindset to make many more quite simply comprehend selected specialized things. You actually exceeded my expected results. Thank you for churning out those effective, dependable, revealing and easy tips about that topic to Evelyn.

  5. I’m just commenting to make you understand of the outstanding discovery my cousin’s child went through reading your site. She discovered such a lot of details, with the inclusion of what it’s like to possess an amazing coaching mood to get many people with no trouble gain knowledge of selected complex matters. You truly exceeded readers’ expected results. I appreciate you for supplying such invaluable, dependable, educational and cool guidance on the topic to Kate.

  6. I enjoy you because of each of your work on this site. Kim loves setting aside time for investigation and it is easy to see why. My partner and i know all about the lively way you present insightful tricks through your web site and as well improve response from people about this concern and our child is really learning a lot of things. Take advantage of the rest of the year. You are carrying out a glorious job.

  7. Needed to send you that tiny remark to finally give many thanks as before regarding the spectacular tips you’ve discussed at this time. This is really seriously generous with people like you giving unreservedly all that many people could have offered for an e book in order to make some bucks on their own, certainly seeing that you might well have done it in the event you considered necessary. The inspiring ideas additionally worked like a fantastic way to realize that most people have a similar desire similar to my own to figure out good deal more when it comes to this condition. I am certain there are some more pleasant opportunities ahead for many who start reading your website.

Comments are closed.