MailChimp

Four great B2B company Instagram accounts & why they work so well

Due to the highly visual nature of Instagram, the perception of the social network can sometimes be that it’s most appropriate for B2C brands in travel, fashion, and food and drink. But that isn’t necessarily true. There are loads of B2B organisations using Instagram to build their brands, speak directly to their customers, and stand out from the crowd, …

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Having Trouble Closing Web Leads? Here Are 7 Steps to Take

The way I see it, for an online marketing campaign to be successful, there are two main components you need to master: making your business more visible in order to get more traffic, then converting that traffic into leads with the right landing page or offer. But web leads don’t translate to instant revenue; instead, …

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Why We Created a Gallery for Our Employee-Artists

  MailChimp is a restless collection of creative minds that celebrate each other whenever an opportunity arises. Sometimes, that means teaching a coworker new skills or hobbies or listening to them read or riding bikes to a team lunch. Recently, our VP of Marketing, Sean Cook, took the idea to heart while decorating his office. …

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Thinkers, Artists, and Inventors Unite: Why We Sponsor TED

Photos: Dian Lofton / TED, Elizabeth Zeeuw / TED Like most things around MailChimp HQ, we try to take a slightly less prescribed, slightly more off-kilter (and fun!) approach to sponsorships. We love partnering with organizations that feel authentic and thoughtful, as well as groups that encourage a creative community. Our sponsorships excite us the …

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12 Must-Have SaaS Tools for Small Businesses

There’s no question that we have more apps and software as a service (SaaS) tools at our disposal today than ever before. If there’s a function your business does or needs to do, there’s a good chance someone has an app or cloud-based service ready to help you out. In fact, some business leaders get …

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