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The shuttering of the Google+ social media platform on April 2nd got me thinking. If you’re a marketer:How do you convince your social media followers to join your addressable audience?…

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Do you know how your blog compares to the best-in-class blogs? Not sure? Don’t worry–Orbit Media Studio’s 2018 Blogging Survey provides the information to determine how your blog measures up…

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Worried that your social media distribution won’t achieve your content marketing goals? Yes–BuzzSumo’s 2018 research found that, on average, articles attract a measly 4 social media shares, down 50% from…

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