Buffer

22 Companies Dominating the World with Content Marketing

It’s estimated that by 2021 27% of internet users in the U.S. will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12 billion by 2020 in the …

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25 Amazing Productivity Tools for Small Businesses

By Steven Macdonald Running your own business is one of the most rewarding and also stressful and time-consuming jobs you could ever do. Especially when you’re first starting out and growing your business, there is never enough time to get everything done. You need to figure out very quickly how to be productive. The trouble …

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How To Encourage Social Media Followers To Join Your Audience

The shuttering of the Google+ social media platform on April 2nd got me thinking. If you’re a marketer:How do you convince your social media followers to join your addressable audience? Your problem:These participants have a relationship with the social media platform, not your business. Further,Social media entities keep members returning to their sites through the …

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Social Media Goals You Need To Win: How To Create A One Page Social Media Strategy

89% of marketers use social media but 51% don’t have a social media strategy in place. Further, 19% of marketers don’t know if their social media activity is effective. Surprised? I’m not. Without a map and a destination, anywhere you arrive is good enough. State of Social Report / 2019, buffer.com Instead get your social …

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2018 Blogging Research: How Does Your Blog Compare To The Best

Do you know how your blog compares to the best-in-class blogs? Not sure? Don’t worry–Orbit Media Studio’s 2018 Blogging Survey provides the information to determine how your blog measures up against the top performing blogs. More importantly, it reveals that blog post quality and blog post frequency have emerged as the drivers of improved results. …

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Facebook Engagement Research: How 43 Million Posts Will Make You Rethink Your Strategy

As the third largest website globally behind Google and YouTube, Facebook commands audience eyeballs, time and engagement. Regardless of company size or marketing budget, you need Facebook for your marketing due to its sheer size as a media entity. Table of Contents   Let’s accept that Facebook’s recent negative press regarding sharing its users’ personal …

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