Buffer

22 Companies Dominating the World with Content Marketing

It’s estimated that by 2021 27% of internet users in the U.S. will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12 billion by 2020 in the …

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25 Amazing Productivity Tools for Small Businesses

By Steven Macdonald Running your own business is one of the most rewarding and also stressful and time-consuming jobs you could ever do. Especially when you’re first starting out and growing your business, there is never enough time to get everything done. You need to figure out very quickly how to be productive. The trouble …

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How To Encourage Social Media Followers To Join Your Audience

The shuttering of the Google+ social media platform on April 2nd got me thinking. If you’re a marketer:How do you convince your social media followers to join your addressable audience? Your problem:These participants have a relationship with the social media platform, not your business. Further,Social media entities keep members returning to their sites through the …

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Social Media Goals You Need To Win: How To Create A One Page Social Media Strategy

89% of marketers use social media but 51% don’t have a social media strategy in place. Further, 19% of marketers don’t know if their social media activity is effective. Surprised? I’m not. Without a map and a destination, anywhere you arrive is good enough. State of Social Report / 2019, buffer.com Instead get your social …

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2018 Blogging Research: How Does Your Blog Compare To The Best

Do you know how your blog compares to the best-in-class blogs? Not sure? Don’t worry–Orbit Media Studio’s 2018 Blogging Survey provides the information to determine how your blog measures up against the top performing blogs. More importantly, it reveals that blog post quality and blog post frequency have emerged as the drivers of improved results. …

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Facebook Engagement Research: How 43 Million Posts Will Make You Rethink Your Strategy

As the third largest website globally behind Google and YouTube, Facebook commands audience eyeballs, time and engagement. Regardless of company size or marketing budget, you need Facebook for your marketing due to its sheer size as a media entity. Table of Contents   Let’s accept that Facebook’s recent negative press regarding sharing its users’ personal …

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How To Choose The Best Social Media Distribution Channels

Worried that your social media distribution won’t achieve your content marketing goals? Yes–BuzzSumo’s 2018 research found that, on average, articles attract a measly 4 social media shares, down 50% from in 2015. But don’t lose sleep over selecting the best social media distribution channels because we’ve got you covered! While social media distribution requires people, …

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4 Reasons Your Content Isn’t Generating Traffic

You’re finally writing consistent content for your blog, which you’re sure will send leads pouring into your funnel—though, in reality, it seems like your Aunt Wanda is the only one reading your business blog. What are you doing wrong with your content?? The fact is, writing good content is just one component of a solid …

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4 Ways Marketing Automation Can Increase Productivity

4 Ways Marketing Automation Can Increase Productivity Marketing automation is essential for companies of all sizes. Polls have shown that 51% of companies depend on marketing automation tools to better reach their customers. When used properly, these tools can bolster the production of your marketing team by 900% or more. Here are some ways that …

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What To Do When Facebook Engagement Declines [Research]

10 Marketing Tactics To Improve Your Facebook Engagement YIKES! Facebook engagement has lost 20+% since January 2107! BuzzSumo data analysis by Steve Rayson confirms what you’ve been experiencing: Lower organic Facebook engagement. Facebook engagement has been a key driver of the company’s revenues and valuation since it went public in 2012. It’s taken Facebook almost …

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Free Resources, Tools & Apps Every Content Marketer Needs

Successful content marketing is far from slapping words onto (digital) paper. It requires research, careful planning, ongoing data analysis, constant innovation and reflection. Sounds like you’d need an entire team of experts to get it all done, right? Certainly more hands on deck wouldn’t hurt. But even a small team (or hey, a team of …

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SG How to Keep Your Content Marketing on Track with an Organized Workflow

How to Use an Organized Workflow to Stay on Top of Your Content Marketing

For brands who are invested in content marketing, you understand that every piece of content you put out needs to be flawless or it won’t have the results you’re expecting. But if you find that the content you’re getting from your team isn’t meeting your expectations, or you don’t have a continuous pipeline of content, …

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