Chart of the day: The latest Instagram stats, trends and changes
Staying up-to-date with the latest Instagram stats, trends and changes help smart marketers devise and implement relevant strategies to drive business growth and build brand awareness.
Instagram is a powerful platform that is constantly innovating, experimenting and communicating with its users, both from within the app, and outside. When it comes to habit-forming technologies, it is by far, one of the leading platforms to capture the attention of consumers and convert that attention and loyalty into brand awareness and sales.
Instagram launched in October 2010, and 25 000 users signed up on the first day. In 8 years it has amassed over 1 Billion users.
1 Billion users. Let that sink in for a minute…
There is a lot of attention to be captured, and with constant innovation and feature testing, the brand remains relevant to its growing consumer base and is projected to continue its user growth for years to come.
Below is a chart displaying the number of monthly active Instagram users from January 2013 to June 2018 (in millions).
Since Instagram’s acquisition by Facebook for a whopping 1 Billion USD in 2012, Instagram users have seen many tweaks and changes that have allowed the platform to stay relevant to its clientele.
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Looking back, let’s see what some of those innovations and feature changes were that contributed to Instagram’s exponential growth after being acquired by Facebook:
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