The majority of people have the attention span shorter than a goldfish. When it comes to your website, it’s probably hurting you. According to HubSpot, “55% of visitors spend fewer than 15 seconds on your website.” You’d better grab their attention in a hurry. But how do you do that? By placing the most important […]
The Comprehensive List of What Needs to Be Above the Fold on Your Homepage Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Questions are the center of great websites Jun 20, 2017 by Brian Massey When you’re optimizing a campaign or website, it’s easy to become fixated on… Please visit Marketing Land for
Marketing Day: Instagram Stories, SEO for brand protection & PPC strategies Read More »
In today’s modern landscape, humans have become fixated on experiences. Everything from foregoing homeownership for traveling around the world, to their experience in a restaurant are all shared online for the world to see. The experience that a consumer has (before and after purchase) can be the difference from a long-time customer, or online adversary.
Tales of the Modern Customer Experience from Top Marketing Experts Read More »
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source
Want to sustain growth? It all starts with user engagement. SaaS businesses must aim to educate and entertain their users to boost satisfaction and retention. For your team, that means building a marketing strategy that keeps users engaged. You want customers to feel compelled to login to your platform in the morning, during lunchtime, and
5 User Engagement Strategies for SaaS Product Marketers Read More »
Something pretty rare just happened. Earlier this morning I opened public enrollment to my first training & certification program. The certification program brings you into the the inner circle of teaching and shows you how to take full control of your traffic and search engine rankings once and for all. It has taken me nearly
I Just Opened Enrollment For My New SEO Training Course… Read More »
Last year roughly 34,000 chatbots took on business functions–mostly in response to a growing need for automated assistance in customer care. And last November, in coordination with Sprout Social, Evernote implemented a Twitter chatbot into their social customer care strategy and increased the number of customers helped via Direct Messages each month by 80%. As
Introducing Automated Conversational Workflows with Sprout’s Bot Builder Read More »
When Compete.com launched with credits-based pricing well over a decade ago I felt like a kid in a candy store using their competitive research tool. Recently Compete.com announced they were shutting down, but many of the link analysis & competitive research tools which leverage scraping have also started licensing clickstream data from sources like Clickstre.am
This is not an SEO blog post. As a follower of, in my opinion one of the most direct and hard-hitting SEO blogs around today, I am assuming that you know how to do the basics. In fact, you probably know the basics better than I do… By I would still argue that some of my SEO
5 Mind-Numbingly Boring SEO Processes You Absolutely Must Outsource Read More »
Right now, Sally and I are in Costa Rica for the Titanium Mastermind and some daddy daughter bonding. We landed last night and got to the MOBE resort in time for a nice dinner, and to meet with some of the attendee. Even though I didn’t request it, MOBE gave Sally her own room (I
How I Made $97,150.87 While Vacationing In Costa Rica Read More »
