Product Updates

Sprout’s New Review Management Tool Helps You Strengthen Online Reputation

Your online reputation has never been more important for business success. The past few years have seen a massive growth in online reviews, particularly across social media sites like Facebook and Google My Business. More importantly, consumers are increasingly relying on these peer-sourced reviews to find information about local businesses and make purchase decisions.  While …

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Alexa.com adds more search tools to its competitive analysis

Amazon has two Alexas in its family: the intelligent voice agent that is popping up everywhere, and Alexa.com, a subsidiary which provides competitive analysis about any web site. Today, the latter Alexa is announcing new features that pushes it deeper into world of the search engine optimization (SEO) and search engine marketing (SEM). New keyword …

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3 ways to optimize your visual strategy with Instagram and Pinterest

If a strong visual strategy is key to your business, it’s likely that you’ve spent countless hours – or dollars – designing perfect image after perfect image. It’s no secret that creating high-quality content is time-consuming and costly, which means that the pressure is constantly on to maximize engagement, optimize distribution and deliver ROI with …

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Cross-network insights to drive your paid strategy

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. LinkedIn, for example, is expanding it’s share with broader access in its audience network and the unique opportunity to target specifically around the workplace. More networks in …

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Better social customer care with Sprout Social and HubSpot Service Hub

Social media has evolved from a nascent marketing channel to an integrated part of all business functions. It’s become critical for businesses to develop a sophisticated approach for how they find, communicate with and support their customers on social. Gone are the days when brands could broadcast discounts, deals and product information and “go dark” …

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Publishing & advocacy: the power of social amplification

One way that brands can overcome this content distribution problem is through advocacy. This means leveraging the networks of individuals who like you and are invested in your continued success. Advocacy can take on many forms. When many people hear advocacy, they tend to think major influencers: celebrities and individuals with large social followings. However, …

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Chatbots: Everything You Might’ve Missed in the Last Year

Humans are more prepared than ever before to handle a congested inbox, manage crises and personalize experiences for customers at scale. And it’s all thanks to our robot friends. It’s been over a year since we first launched support for Twitter and Facebook private message chatbots at Sprout and we’ve come a long way. We’ve …

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Elevate Connection With Enhanced Paid Tools for Facebook and Instagram

Social media advertising continues to explode in all directions. Social budgets are growing by over 32% in 2018, social ad revenue is expected to climb over $51 billion dollars by the end of 2018 and 76% of total US consumers claim to have bought a product seen on social media. The numbers are only predicted …

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