Accuracy

David Putters at Shell Gets Ready to Tell the Audience about Uberall at SIINDA 2018

Shell Tackles Listings Data Accuracy to Achieve Ambitious Growth Goals

David Putters at Shell gets on stage at SIINDA 2018, to discuss the importance of an effective location marketing strategy when working towards ambitious customer acquisition and global growth plans. David Putters, Global Product Manager Web at Shell, spoke in a collaborative session with Addiko Bank (a national bank chain in Croatia) at this year’s SIINDA (Search …

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Can Google’s Translatotron Actually Help the Accuracy of AI Translation?

Back in May 2019, Google announced their new end-to-end AI translation tech called Translatotron. They described their new tool as “based on a sequence-to-sequence network which takes source spectrograms as input and generates spectrograms of the translated content in the target language.” And while the reception has been overwhelming, the new speech translator is in …

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Survey: More consumers trust accuracy of SMB websites over Google My Business

In the face of Google My Business growth small business websites are increasingly irrelevant — argue some local SEOs. However, a new consumer survey from BrightLocal contradicts that thinking and makes the case that SMB websites are still a critical part of small business marketing. GMB top source for basic local information. The survey of …

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Demand Generation – Lead-Scoring Accuracy Checklist: How Do You Rate? : MarketingProfs Article

Enterprises using lead scoring benefit from a 77% increase in lead generation ROI compared with organizations that don’t use lead scoring, according to research. And implementing lead scoring is one of the most effective ways to improve sales. To better identify sales-ready customers who should be prioritized for engagement, many businesses now employ lead scoring …

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How 3 Companies Improved Inventory Accuracy and Efficiency in the Warehouse

For manufacturers and distributors, maintaining an accurate inventory is a vital tool for profit and business success. If there’s too little inventory, businesses miss out on sales. Too much inventory is costly to purchase and store, especially when inventory may not match demand. Furthermore, mistakes made in inventory can have a major impact on customers, …

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