Editorial Strategy and Planning

Content Marketer of the Year Shares the REI Story

[ad_1] Leadership. It’s a lively mix of team building, innovation, excellence, humility, and results. These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a …

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5 Sources to Inspire Unlimited Content Ideas

[ad_1] It was probably 4 in the morning, following a wake-up call from our infant son, when the thought occurred to me: The 10-year anniversary of the start of the Great Recession loomed. As many creatives can commiserate, sometimes content ideas strike at inconvenient and unexpected times. This light bulb turned on when the neighborhood’s …

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How to Turn Your Content From Lousy to Memorable

[ad_1] My professor told me I would never have a career in writing. He had just read a story I wrote about my worst vacation, a trip to Disneyland that my brother won in a sweepstakes. It had the potential of a mediocre story. It held the promise of slight entertainment. The only problem was …

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11 Content Curation and Collaboration Tools to Save You Time

[ad_1] Editor’s note: You may have missed the original version of this post a couple years ago. We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Getting original ideas off the ground is hard enough. Unfortunately, …

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What’s Accuracy Got to Do With Social Media?

[ad_1] You may be familiar with the oft-quoted line attributed to Mark Twain, “A lie will fly around the whole world while the truth is getting its boots on.” It’s cropped up quite a bit over the last couple of years in discussions about fake news and alternative facts. Twain’s words seem a particularly apt description …

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The Good, The Bad, and The Ugly of Editorial Mission Statements

[ad_1] Let’s address the ugly part of editorial mission statements up front. Too few brands (18% of B2B marketers) have one. Yet, there are plenty of reasons why brands should have an editorial mission statement. As Kane Jamison writes, “(c)ontent that’s not backed by an editorial mission statement is a bit like a ship without …

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