Unilever’s foray into digital ad-buying backed by blockchain has begun positively, the FMCG giant has reported, after a pilot project found “zero leakage” in any of its media investment. Luis Di Como, executive vice-president for global media at Unilever, told Campaign that the project has helped the company save money in ad reconciliation – the process […]
Unilever encouraged by blockchain ad-buying pilot Read More »
Reddit will give advertisers a better idea of who saw their ads and how many of those people wound up on a brand’s site, even if they didn’t click on an ad. On Monday, Reddit announced that it will officially update its self-serve ad-buying tool to provide more granular campaign reporting. Among the new additions
Reddit updates self-serve ad-buying tool with conversion tracking, audience reporting Read More »
On Tuesday, Facebook announced a sweeping overhaul of its self-serve ad-buying tools and ad placement options. At the heart of Tuesday’s changes is the merger of Facebook’s two self-serve ad-buying tools, Power Editor and Ads Manager, into one. The new Ads Manager will combine the plug-and-play nature of the old version while also incorporating the
Facebook is consolidating its ad-buying tools and combining its ad placement options Read More »
