adbuying

Unilever encouraged by blockchain ad-buying pilot

Unilever’s foray into digital ad-buying backed by blockchain has begun positively, the FMCG giant has reported, after a pilot project found “zero leakage” in any of its media investment.  Luis Di Como, executive vice-president for global media at Unilever, told Campaign that the project has helped the company save money in ad reconciliation – the process …

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