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Twitter’s Adding More Notification Types to Boost Awareness and Engagement

While the pervading narrative around Twitter in 2017 has been largely negative (lumbering growth, issues with trolls and abuse, misunderstanding of their own policies), the platform has actually made progress, and is seeing usage rates increase. This was most clearly evident in their latest earnings report, in which Twitter showed that their monthly active user

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Facebook’s Adding New Face Recognition Tools, Advancing its Image Identification Efforts

Over the past few years, Facebook’s been developing and enhancing its image recognition technology, with a view to utilizing it to add more context and relevance to their data banks. This week, Facebook has announced the next step in advancing their image-recognition tools, with the addition of new alerts for photos taken of you – whether

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Google’s Adding New Videos of Celebrities Answering Common Questions to Search Results

Here’s an interesting one – Google is piloting a new initiative which will display videos of various celebrities answering commonly Googled questions about them, within search results. As you can see, when you conduct a relevant search on Google (either within the app or on mobile web), you’ll get an option to view a video

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LinkedIn’s Adding New Notifications to Alert Users to In-Demand Skills

LinkedIn’s rolling out a new tool which will recommend skills you should consider adding to your profile based on ‘trending skills’ amongst others with the same job title or history. As explained by LinkedIn: “To give you more insight into in-demand skills so that you can stay ahead of the curve, we’re rolling out a

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Facebook’s Adding New Video Sharer Data to Provide Publishers with More Context

Facebook’s adding some new data for video publishers, with a listing of ‘Highlighted Shares’, displaying the top Pages that are re-sharing their videos. As explained by Facebook: “Highlighted Shares showcases the top five Pages that have re-shared a video, ranked by views. The video publisher will also be able to see associated insights from re-sharers,

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Facebook’s Adding a New ‘Rentals’ Section to Marketplace, Expanding Opportunities

After recently adding a new, dedicated section for vehicles in Marketplace, Facebook has now announced that they’re also adding another dedicated tab for rental properties, as part of the continued expansion of the option. As explained by Facebook: “Starting Nov. 9, people using Marketplace in the US will be able to browse and search hundreds

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Facebook’s Adding a New Option to Help Advertisers Maximize their Ad Budgets

Facebook’s providing a new way for advertisers to better optimize their ad spend by automatically allocating more of their ad budget to their highest performing ads. Called ‘Campaign Budget Optimization’, the new option is aimed at smaller businesses who need to more closely monitor their ad spend, but are also looking to run multiple ad

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