Adding

Facebook’s Adding PayPal as a New Peer-to-Peer Payment Option in Messenger

SEO BLOG /

Facebook continues to improve its in-app payments options, announcing a new partnership with PayPal which will enable US users to send and receive person-to-person payments via Facebook Messenger. Facebook first announced a partnership with PayPal last October, when they launched an integration which enables people to use PayPal as a payment option across Messenger when […]

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Google now has 50M Local Guides adding content to Google Maps and Search

Channel: Local, Google, Google: Google My Business, Google: Maps & Local, Google: SEO, Google: Web Search, SEO BLOG /

Google hosted its second Local Guides Summit for the people who contribute content about businesses in their local areas to Google Maps and Search earlier this week. It brought together 150 top contributors from 62 countries to the San Francisco Bay Area. In 2016, there were 75 attendees from 37 countries. Last year, there were 5

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Twitter Is Adding a ‘Happening Now’ Module to Highlight Real-Time Discussion | Social Media Today

SEO BLOG /

Twitter’s adding another way to highlight happening news events and real-time discussion within the app, by pushing out a new ‘Happening Now’ notification which will appear on user home screens, focusing on live events. Twitter says the Happening Now notifications will be relevant to your interests – similar to their recent addition of personalized topics

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Twitter Is Adding a New ‘Bookmarks’ Feature to Help Keep Track of Tweets | Social Media Today

SEO BLOG /

Twitter’s working on a new bookmark feature which will help users keep track of tweets they want to come back to, without having to ‘Like’ them to keep tabs. The above sequence is from a demonstration shared by Twitter product manager Jesar Shah, who noted that they decided to develop the option after a recent

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LinkedIn’s Adding Snapchat-Like Geofilters for Conferences and Events

SEO BLOG /

Here’s a sentence I hadn’t anticipated writing: LinkedIn’s adding new, Snapchat-like video filters to its app. Yes, LinkedIn is also copying Snapchat – though their use-case is a little different, and does make a lot of sense. As part of their new native video tools, LinkedIn’s giving conference attendees the opportunity to add dedicated event

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Instagram’s Adding New Shopify Tags to Enable In-Stream Purchases

SEO BLOG /

It’s been a while since we’ve heard anything more on Instagram’s shopping tags, their coming eCommerce addition which would enable businesses to add information and price tags to products featured in their posts. The tags themselves are still in development, but more businesses will soon have access to a version of the tool via an expanded

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Facebook’s Adding a New Messages Ad Objective to Drive Messenger Business

SEO BLOG /

Facebook’s introducing a new messages objective for ads which will help businesses raise awareness of their Messenger presence (and bots) and directly connect more users to the option. Facebook added similar last November with click to Messenger ads, which, at the time of launch, was solely focused on helping to promote bots. The new messages

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Pinterest’s Adding Thousands of New Ad Targeting Options via Their ‘Taste Graph’

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Pinterest, which claims to host “the world’s largest collection of human-curated links”, is now putting its ever-expanding dataset to use by introducing the ‘Pinterest Taste Graph’ for improved ad targeting. Essentially, Pinterest’s Taste Graph will give you more options for targeting your ads to the exact right people. A lot more – Taste Graph will

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Instagram Is Adding Video Masks to Instagram Live, Expanding Creative Options

SEO BLOG /

Instagram’s adding their Snapchat-esque virtual masks to Instagram Live, giving users another creative option when broadcasting within the app. Instagram added live-streaming back in November, tapping into the wider live-stream usage trend – though initially Instagram Live content was only available as it was being broadcast. Once your stream ended, the video was gone. That

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The new attribution challenge, adding chatbots to your arsenal & more

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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