User eXperience (UX)

What is an exit survey and why should you use it? • Yoast

Meike Hendriks Meike Hendriks is a digital marketer at the Yoast SEO team. She works on SEO, SEA, and CRO to continuously improve Yoast.com. When you’ve welcomed your visitors to your website, you want them to stay and to hang around and, eventually, you want them to convert. Converting could mean subscribing to your newsletter, …

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Seven reasons why your rankings dropped and how to fix them

Do you know the triumph when your content finally hits the first page of Google and attracts significant traffic? Unfortunately, nobody is safe from a sudden drop in rankings. The thing is that the reasons for it may be different and not obvious at all. In this post, you’ll discover what could cause a sudden drop …

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Digital marketing strategy guide for B2B industrial manufacturers

The digital marketing strategies used in B2B for the industrial sector are completely different from the strategies used in other industries because the audience is unique. According to the 2018 buyer survey report, 31% of buyers said that their buying cycles are longer when compared to 2017. Of them, 76% of buyers desired content that speaks …

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Progressive web apps (PWAs) for SEO: Benefits, stats, examples

The last couple of years have made a few things very clear. If you have a business online, you need to make it your business to be mobile-first. Second, your mobile experience needs to be smooth and frictionless if you want it to translate into dollars. Lastly, smartphone users are super fickle and despite downloading …

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SEO case study: How Venngage turned search into their primary lead source

Venngage is a free infographic maker that has catered to more than 21,000 businesses. In this article, we explore how they grew their organic traffic from about 275,000 visitors per month in November 2017 to about 900,000 today — more than tripling in 17 months. I spoke with Nadya Khoja, Chief Growth Officer at Venngage, …

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Three ideas to create a high-converting product page

Tough competition on the ecommerce market makes retailers continuously search for new ideas to improve web stores’ UX. Optimizing the product page is one of the key areas in this quest for enhancements. We reviewed the best practices of ecommerce leaders and success stories of smaller merchants, and came up with three hacks that make any …

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How to optimize your restaurant website • Yoast

Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot …

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