Site migrations are probably not on most people’s fun list. Alas, sometimes they’re necessary to ensure the continued health of a website. Once you’ve decided you need to do a migration, it’s important to make sure you know what you’re doing and make a plan for how to approach things beforehand. Whether you’re moving from …
Writing content for another site as guest author or blogger can have many benefits. It could help you get more exposure, especially if you’re writing for a site that’s a lot bigger than yours. Working with other sites also gives you the opportunity to build potentially worthwhile (business) relationships and broaden your network. You might …
As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage …
Pinterest is a pretty popular platform these days. It’s basically a search engine, with a social aspect. So, making your images appealing for sharing on Pinterest can be a great idea. And not just if you have a mom-blog or DIY site! If you use Pinterest right, it can help you drive more traffic to …
Hiding images for Pinterest in your posts • Yoast Read More »
Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that your product or blog is awesome will help convince people that giving your their money or time is worth their while. While you can certainly use written testimonials, video testimonials …
It’s a phenomenon that’s probably a bit surprising when you first hear about it: when paying for Google Ads (previously known as Google AdWords), you may just notice your organic rankings going up as well. This may not immediately make sense to you. After all, why would Google give you a ‘free boost’ or something …
