Google: Web Search

Google launches new Google My Business API, new dashboard to manage multiple locations

Google said this morning that local search on mobile devices is growing faster than mobile search overall — 50 percent year over year. Partly in response, Google has been regularly adding new features to the Knowledge Panel and Google My Business (GMB). Today, Google announced a new GMB API, new agency dashboard and new agency …

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Study: Responding to reviews can improve paid-search conversion rates

Digital marketing agency Location3 has released a new study that argues more review stars translates into higher paid-search conversion rates. While this finding makes intuitive sense, the study documented it with 16 months of SEM campaign data. The data come from campaigns for national brands with local stores. In this context, “conversions” means post-click consumer …

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