Google: Maps & Local

Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations

Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 (DV360) DSP. The Google-owned navigation app also said it will integrate with Google Campaign Manager to provide deeper measurement, allowing brands to compare Waze campaign performance against other media buys. Why you should care The DV360 …

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WordPress, Google team on new CMS and monetization for local news publishers

This morning, WordPress parent Automattic and Google announced Newspack. The new content management system (CMS) is “an advanced open-source publishing and revenue-generating platform for news organizations.” It’s targeted specifically to smaller, local news publishers that have struggled with traffic and revenue and don’t have lots of technology resources. Consortium of industry supporters. Google says that …

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Better Business Bureau reviews are complex. Here’s what you need to know

As someone who works in Local SEO, I have always been a huge advocate for the Better Business Bureau (BBB). Unlike many review sites, including Google,  they take the validity of reviews seriously. I do extensive manual monitoring of the data on the BBB and have found they are one of the most reliable sources …

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Google Maps redesigns ‘Explore’ tab, launches ‘Your match,’ ‘Group planning’ and ‘For you’ section

Today at Google I/O, Google announced new Google Maps features that are rolling out globally on Android and iOS in the coming months. The new features include a new “Explore” tab, brand-new features around “Your match” and “Group planning” and a new “For you” section. Redesigned Explore tab The redesigned Explore tab shows searchers who …

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Google Posts now accepting videos for some local businesses

Google seems to be testing a new Google Posts feature that supports the ability to upload videos, in addition to photos, in your Google Posts. Google Posts has only worked with photos uploading, but now Andy Simpson says he can upload videos as well. Google Posts is a feature that allows people and businesses to …

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Hooray! Google My Business descriptions are back

Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search industry to say “hooray” and raise eyebrows. Here are a few things you should know about the description and some useful tips to help you make the most of this new change. 1. …

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Google launches new Google My Business API, new dashboard to manage multiple locations

Google said this morning that local search on mobile devices is growing faster than mobile search overall — 50 percent year over year. Partly in response, Google has been regularly adding new features to the Knowledge Panel and Google My Business (GMB). Today, Google announced a new GMB API, new agency dashboard and new agency …

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Reports: Fake reviews are a growing problem on Amazon, Google

As reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according to third-party analysis and reporting. A report yesterday in The Washington Post found that the buying of fake reviews by merchants hoping to boost sales of their products is a widespread …

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Google My Business expands menu editor to support service menus

Google has expanded the ability for more businesses to add their services to their menus. This includes not just restaurant owners, which they added a few months ago, but more service businesses, from plumbers to florists to health and beauty, and even web developers. To access this, log in to your Google My Business listing, click …

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Google local knowledge panel profile images are not loading in search

There is an active bug with Google search. It’s not loading the profile images in the local knowledge panel section. If you search for your favorite business and the local knowledge panel shows up in the search results, both desktop or mobile results, the profile images will not load. Instead, you will either see a …

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