Soapbox: Can adtech sourced data be used in the fight against COVID-19? – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok […]
Soapbox: Can adtech sourced data be used in the fight against COVID-19? Read More »
As the digital landscape continues to fragment, advertisers are looking for more ways to reach customers with one-to-one messaging that drives a lasting impact. As digital ad capabilities become more accessible and effective, both the sell-side and buy-side are shifting to embrace more advanced solutions. In particular, programmatic advertising (digital display, advanced TV, digital out-of-home)
Interactive Advertising Bureau Europe has launched a new version of its controversial guidelines that have embroiled the adtech industry in a General Data Protection Regulation data-breach investigation. Two months ago, the UK data watchdog, the Information Commissioner’s Office, called out the IAB’s Transparency and Consent Framework for being “non-compliant” under GDPR, Europe’s data privacy law. The
IAB launches 2.0 version of controversial adtech standards Read More »
When you live in an earthquake state, you’re highly attuned to things that don’t matter elsewhere. You’re aware, for example, of the open shelving in your kitchen – is the stemware so attractively displayed there vulnerable to shattering in one fell swoop? Do you have a decent insurance policy? Does your flashlight even have batteries?
Be prepared for broader tracking prevention adoption to shake up adtech Read More »
Email takes up a relatively modest 10% of the average marketing budget. But it’s still respectable, and holding its own among other tactics, according to State of Adtech 2019, a study by Criteo. Paid display commands 16% of budgets, with social media coming in at 14% and traditional marketing at 13%. Content marketing also receives
Email Places Fourth In Ad-Tech Spending, Third In Conversions: Study 12/12/2018 Read More »
PublicDomainPictures / Pixabay This is sponsored content provided by Inboundment and does not constitute the views or opinions of Business 2 Community. New terminology has emerged in the interactive advertising space: ad tech or advertising technology. The demands of the 21st century, an age where most people use their phones to perform simple everyday tasks,
AdTech Companies for Publishers to Connect with at IAB Read More »
Today’s marketers have been expert jugglers. In addition to managing issues of ad fraud, viewability, and global marketing strategy, it is now common practice for a marketing team to also manage ad campaigns across multiple platforms and devices. But with only 24 hours in a day and finite team resources available, it’s no wonder that
The Trustworthy Accountablity Group (TAG) has named nine companies as the initial recipients of the “Certified Against Malware” seal. AppNexus, DataXu, Google, LKQD, OpenX, Publishers Clearing House, Rocket Fuel, Sovrn, and The Media Trust received the seal for implementing TAG’s anti-malware standards. “You can’t stop fraud without stopping malware because the two are intertwined at nearly
TAG awards 9 adtech companies with “Certified Against Malware” seal Read More »
