Google announced Wednesday that it will be rolling out the two new audience targeting options for advertisers over the coming weeks. Afiinity audiences. These interest audiences have been available for Google Display Network and Video campaigns for years. The audiences are built around interests determined by browsing behavior. Advertisers can drill into broad interest areas […]
Affinity audiences coming to Google Search campaigns Read More »
There are now more ways to grow your business network than ever, which makes it that much harder to capitalize on each connection. Affinity’s Alliances is a relationship management solution which uses Artificial Intelligence (AI) to get the most out of your professional network. Affinity says Alliances will expand your business professional network while identifying
The Next LinkedIn? Affinity Alliances Uses AI to Build Your Professional Network Read More »
Marketing and selling to customers is really all about relationships. So you need a system for effectively nurturing those relationships. Affinity is a new kind of CRM platform that uses machine learning and natural language processing to intelligently grow relationships. Read more about the company and its new approach to CRM in this week’s Small
Spotlight: Affinity Uses New Tech to Take a Different Approach to CRM Read More »
If you didn’t already know, the Google Display Network (GDN) is a platform advertisers can leverage to reach over 90% of global internet users, expanding across more than two million websites. But it’s far more complicated than it first seems. There are so many factors that contribute to the success of any display campaign –
How to Use Custom Affinity Audiences for More Cost-Effective Google Display Ads Read More »
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source
October 23, 2017 If you’re anything like me, you’ve probably been hearing a lot about a mystical feature in AdWords known as the “Custom Affinity Audience.” Whether it was Cassie Oumedian’s 3 Killer Strategies for Custom Affinity Audience Campaigns, Joe Martinez’s 4 Custom Affinity Audiences to Try for Display Advertising or recommendations from persistent and
How To Build Custom Affinity Audiences In Old & New AdWords Read More »
August 14, 2017 Below we dig into 3 killer strategies for using custom affinity audience targeting, performance results and key lessons learned from managing custom affinity targeting. Affinity audience targeting is not new. Facebook, Google and Amazon have been using them for some time and have seen huge success. Affinity Audiences are TV-style audiences
3 Killer Strategies for Custom Affinity Audience Campaigns Read More »
June 20, 2017 For the sake of this post, let’s pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly feel the need to invest in Display advertising in AdWords to build awareness. People aren’t going to search for my company’s products if
4 Custom Affinity Audiences To Try For Display Advertising Read More »
