Case Studies

How Adobe Does Marketing: A Case Study

Adobe is a multibillion-dollar corporation — in 2018, their annual revenue hit a record $9.03 billion (24% YoY) and their market cap is $134.5 billion — that has grown significantly by having the best products. Still, you can’t discount smart marketing when evaluating their success. For those of you who are too young to remember, …

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Apigee API Translation – Aptira

API translation between different solution components is always required for an application to run. Integrating many different software components or products can be relatively easy if they can communicate with each other through a single communication channel. Thus, having a single API gateway which can be used by all other components for seamless communication among …

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Implementing TMF APIs in Apigee

In order to support and enable the customer’s roadmap of transforming these IT systems and to enable seamless integration of these systems with the orchestration platform, a common API framework using standard Telemanagement Forum (TMF) APIs was proposed. TMF defines a set of guidelines, standardizing the way IT systems interact to manage and deliver complex …

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Apigee Central Logging – Aptira

Aptira’s Solutionauts came up with an innovative idea: use the API Gateway component of the solution to implement this central logging capability. This approach would remove the need for significant custom development and avoid the introduction of tools that were only used for the evaluation and had no place in a production environment. The API …

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How to Get More Responses From Cold Emails

NOW WITH MORE! This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel: Cold email is dead…or at least it is for people who don’t know …

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Apigee: On-Prem Vs SaaS – Aptira

We have selected Apigee for this project due to its extensive set of features that satisfied the customer requirements. Aptira designed a deployment architecture for Apigee, taking into consideration the volume of API traffic from the many integration points, Tenancy, Security and Networking. Apigee out of the box supports 2 types of deployment – Software-as-a-Service …

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Apigee Service Orchestration and Integration

The key components of the Orchestration platform being developed include: The SO and NFVO communicate with each other extensively, but they also must integrate with multiple external systems. By convention, interfaces with OSS/BSS and other service-level systems are called North Bound Interfaces or NBI. Similarly, interfaces with network-level resource management systems such as network elements, …

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5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world.  It’s an incredible story. But just how did Daily Harvest transition from solving a meal-prep problem for founder Rachel Drori to being in over 100,000 kitchens across the U.S.? In this post, we take a look at …

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Swinburne Nextcloud Storage – Aptira

Swinburne staff now have a stable and performant web-based storage service where they can upload, manage and share on-premises data. As the uptake of the service increases, IT staff also have the confidence that the service can be scaled out to handle the increasing interest from users. By recommending applications with an external API, Aptira …

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Designing & Building a Network Functions Virtualisation Infrastructure (NFVi) Orchestration Layer using Cloudify

There were many stated requirements for the NFVi platform, but two requirements would determine the success or failure of the design: Scalability and Performance. These two key design requirements for building a large scale and geo-distributed NFV systems would be critical to the design. Aptira’s analysis of the customer requirements zeroed in on one key …

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5 Powerful Ways to Drive More Sales Through Email

Ever see an advertisement for a fitness program? There’s typically a “before” photo and an “after” photo of a customer who followed the workout. On the left is a “before” photo of a shirtless, slouching man. He’s pale. Average-looking. He’s not smiling. Then, in the photo on the right, the same guy magically turns into …

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MQL vs. SQL – Serve Up The Right Type Of Content To Your Leads

Lead generation is the holy grail of marketing efforts. Every marketing campaign, across all mediums, is targeted towards generating leads in an effort to bring in new customers. After all, that’s the lifeblood of your business. Unsurprisingly, when marketers observe public interest in what they have to offer, they deem the work done from their …

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