Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they’re on pretty much all social platforms), you shouldn’t discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video. But …
How to Create Compelling Text Ads on Google (with Examples) Read More »
In this monthly post, we bring you the latest from all of the major platforms. Check back towards the end of the month for an updated version of this post. Google Ads What: Google Ads releases phrase match and broad match modifiers Details: Last year, Google Ads started allowing exact match keywords to match to …
Between social media and some of the new tools Google has been rolling out, we’ve been able to get greater insight into who our customers are rather than simply what they’re searching for. Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big …
Display Topic Targeting: 3 Reasons Why You Should Do It Read More »
Display ads can either fill white space like subpar motel art, or they can be a powerful means of discovering or reaching your target audience. Google’s rollout of the Responsive display ad format (RDAs) in 2018 was an effort to give advertisers more creative options, as well as increase the reach and value of display …
3 Reasons to Run Responsive Display Ads + New Features Read More »
February 21, 2018 “We’ve tried Display before and it cost a lot of money and didn’t work.” Have you ever heard this from your client when pitching Display? When I hear this, I get bubbly all-over with excitement before extrapolating on the advanced targeting features Google offers for advertising on the Display Network. We know …
Using Layered Targeting for Display Advertising Success Read More »
January 23, 2018 Don’t Lose Sleep over Evil Bots Earlier this month, Larry Kim wrote a post “How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network”. In the very first sentence, he asserts: “Believe it or not, click fraud in PPC marketing really does exist.” And while I do agree, …
An Argument for Automatic Placements on Google Display Read More »
What is PPC? PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. The Basics of PPC PPC is used for all types of …
The Ultimate Guide to PPC Marketing (Pay-Per-Click) Read More »
November 24, 2017 PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting users that on November 15 …
Best Practices for AdWords Universal App Campaigns Read More »
October 25, 2017 AdWords Smart Display. What is it? How does it work? How should I set up the campaign? So many questions, so little time. Yet that’s what it’s there for, to save you time. Smart Display was released by Google for all advertisers to use back on April 20, 2017 to help advertisers …
October 17, 2017 Bing Ads Content Network Change On June 30th, 2017, Bing Ads decided to sunset the content network and focus only on search to ‘improve your ROI’. This means, all the promise of display remarketing and other Bing display opportunities is now over. To solidify this even further, Bing Ads is …
