Display Network

How to Create Compelling Text Ads on Google (with Examples)

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they’re on pretty much all social platforms), you shouldn’t discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video. But …

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August Updates to Paid Advertising Platforms

In this monthly post, we bring you the latest from all of the major platforms. Check back towards the end of the month for an updated version of this post. Google Ads What: Google Ads releases phrase match and broad match modifiers Details: Last year, Google Ads started allowing exact match keywords to match to …

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Display Topic Targeting: 3 Reasons Why You Should Do It

Between social media and some of the new tools Google has been rolling out, we’ve been able to get greater insight into who our customers are rather than simply what they’re searching for. Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big …

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3 Reasons to Run Responsive Display Ads + New Features

Display ads can either fill white space like subpar motel art, or they can be a powerful means of discovering or reaching your target audience. Google’s rollout of the Responsive display ad format (RDAs) in 2018 was an effort to give advertisers more creative options, as well as increase the reach and value of display …

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Using Layered Targeting for Display Advertising Success

February 21, 2018 “We’ve tried Display before and it cost a lot of money and didn’t work.” Have you ever heard this from your client when pitching Display? When I hear this, I get bubbly all-over with excitement before extrapolating on the advanced targeting features Google offers for advertising on the Display Network. We know …

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An Argument for Automatic Placements on Google Display

January 23, 2018 Don’t Lose Sleep over Evil Bots Earlier this month, Larry Kim wrote a post “How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network”. In the very first sentence, he asserts: “Believe it or not, click fraud in PPC marketing really does exist.” And while I do agree, …

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Best Practices for AdWords Universal App Campaigns

November 24, 2017 PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting users that on November 15 …

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Bing Ads Content Data To Be Deleted

October 17, 2017 Bing Ads Content Network Change   On June 30th, 2017, Bing Ads decided to sunset the content network and focus only on search to ‘improve your ROI’. This means, all the promise of display remarketing and other Bing display opportunities is now over.   To solidify this even further, Bing Ads is …

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