The digital marketing strategies used in B2B for the industrial sector are completely different from the strategies used in other industries because the audience is unique. According to the 2018 buyer survey report, 31% of buyers said that their buying cycles are longer when compared to 2017. Of them, 76% of buyers desired content that speaks […]
Digital marketing strategy guide for B2B industrial manufacturers Read More »
How can you improve your SEO without spending big bucks? Do you wish you knew the secrets to getting your business’s website on the top of search engine results? Join the club. For most small business owners, paying for the right to be on top is out of reach. Fortunately, that’s not your only option.
What Real Small Business Owners Are Doing to Boost Their SEO Read More »
Between social media and some of the new tools Google has been rolling out, we’ve been able to get greater insight into who our customers are rather than simply what they’re searching for. Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big
Display Topic Targeting: 3 Reasons Why You Should Do It Read More »
RSAs, or Responsive Search Ads, are the newest ad type by Google (still in beta) to help improve relevancy and ad performance. There is hesitancy for implementation due to some lack of reporting and ability to understand what variation and how they improve performance. So, today, I’d like to share some specific ways to start
The decision to segment Search campaigns or ad groups by match type can be tricky. More campaigns can often mean more needed management. On the other hand, including all match types within the same ad group will result in extra campaign management time as well. Typically, segmenting match types at the ad group level is
How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation Read More »
EXTRA! EXTRA! Read all about it! Google is getting rid of average position, and we’re gonna shout it! Google just announced the end of average positions. Cue the pandemonium. No one likes change (well, except Google), but before we declare the end of life as we know it, let’s consider what this announcement actually means.
As an agency, we run into situations all the times where we have to rebuild the client’s account because the previous agency is unable or unwilling to release their account. It is possible that the previous agency built it in their agency MCC shell, but there are still ways to release that account. Regardless of the
Google Ads is an exceptional tool for businesses, giving you the option to bid on having your ad show up in relevant searches of your target audience. This allows you to show targeted messaging to users who are further along in the digital sales funnel based on their search intent. It’s no surprise that Google
Google Ad Extensions: Everything You Need to Know Read More »
Ahh, Valentine’s Day. The day of love and relationships. So, how fitting for us to spend that day talking about marketing relationships: the do’s and don’ts of building relationships through audience targeting. Here’s a sneak peek: don’t just talk about yourself, and don’t be a creepy stalker. But in all seriousness, we’re about to hit
60-Minute Masterclass: Audience Targeting Strategies for Google Ads Read More »
If you develop mobile games, the majority of your revenue likely comes from in-game advertising or microtransactions, and both of these happen post-download. In 2018, an average of 1,800 games/mo were launched on the IOS app store alone. With this sort of competition, users have more options than ever to find a game they want
Mobile Gaming: Boosting User Retention with Digital Ads Read More »
