Audiences are not just buyers. Let me explain. As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive […]
An Alternative Approach to Developing Content Marketing Personas Read More »
If words like cryptocurrency, cryptocoin, Bitcoin, and blockchain befuddle you, you’re not alone. Even the U.S. Securities and Exchange Commission, the agency that is meant “to protect investors, maintain fair, orderly, and efficient markets, and facilitate capital formation,” is having a hard time keeping up with all the new alternative funding mechanisms. The latest funding
Amid rising fear about Facebook’s coming News Feed changes, which will reduce referral traffic for websites, social media managers are considering their options, and looking at various platforms and tools to help them offset the potential declines. One platform to consider giving more focus could be LinkedIn, particularly if the latest usage stats reported by the
Looking for an Alternative to Facebook? Consider LinkedIn Read More »
Developing and maintaining a successful blog are challenging, especially with the internet landscape being as competitive as it is today. Maintaining a blog with thousands of regular viewers also require a lot of investments. It is only natural that many blog owners take active steps towards monetizing their blogs. While advertising revenue and paid membership
3 Alternative Ways to Start Monetizing Your Blog Read More »
Editor’s note: This piece comes from AlterNet’s editorial team. We are reposting it as Truthdig is facing the same struggle. Like AlterNet, Truthdig has experienced a drop in traffic from Google search engines since the company made changes in its algorithm this year. A few weeks ago, AlterNet put out an SOS. We were getting slammed by Google’s
Google’s Threat to Democracy Continues to Hit Alternative Media Read More »
Small business owners need to find secure insurance policies that are affordable. Traditionally, their market has been underserved by both carriers and brokers. That’s where Peer-to-Peer (P2P) Insurance could fill the gap. P2P Insurance for Small Businesses The idea is simple. Small business owners use pooled resources to cover the things they need to run
P2P Insurance Offers Small Business an Affordable Alternative Read More »
There’s a lot of discussion in the WordPress world right now about a new editing experience that’s in the making. It’s called Gutenberg. While some of that discussion is technical, every user that uses WordPress regularly should be aware of what’s coming. At Yoast, we are quite excited about the concept of Gutenberg. We think
The key point to know about storytelling: a story isn’t the best way to leave a message for consumers to remember you. It’s the only way to do that. In today’s world of content shock, with people drowning in a sea of marketing messages, how do you make them want to listen to you? Not listen – want to listen.
7 Alternative Ways to Use Storytelling for Customer Care Read More »
Google recently made it much harder to receive accurate keyword data from the AdWords keyword tool. They have not only grouped similar terms, but then they broadened out the data ranges to absurdly wide ranges like 10,000 to 100,000 searches a month. Only active AdWords advertisers receive (somewhat?) decent keyword data. And even with that,
Free Google AdWords Keyword Planner & PPC Ad Bid Estimator Alternative Read More »
