Amazonian

Proud to be an Amazonian Working in the Fulfillment Center

One of the most interesting things I’ve read this year came from customer service and customer experience pioneer Frank Eliason. If you’ve heard that name before you probably know it for being one of the first customer service leaders to integrate social media in with traditional support processes during his time at Comcast. For example, […]

Swift shifts in marketing spend aren’t enough to stem the Amazonian tide

A-From MTT, Amazon, Channel: Martech: Commerce, E-Commerce, Martech Column, SEO BLOG / Good To SEO

After decades of trying to fill their brands’ proverbial leaky buckets — continually flooding them with new customers won through acquisition dollars instead of plugging the holes with retention spend — marketers are finally turning the tide. According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds of their budgets toward customer

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